Marketing Insider Group

JANUARY 11, 2021

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. What pain points does your marketing department face regularly?

Digital Marketing 26

Digital Marketing Transform Logistics Marketing 26

Martech

FEBRUARY 17, 2022

Get the daily newsletter digital marketers rely on. This purchasing environment means changes for B2B marketing, now charged with engaging with the customer further and further down the funnel, but also for B2B sales. “That’s something we saw front and center in the B2C world. Processing.Please wait.

Customer Journey 94

Customer Journey Customer B2C Price 94

Martech

JULY 6, 2022

“The goal that was stated for us was to diversify our brand, evolve our retail portfolio and build stronger relationships with our consumers,” said Ed Poppe, Build-A-Bear’s vice president, loyalty and performance marketing for Build-A-Bear, in a presentation at The MarTech Conference. Get the daily newsletter digital marketers rely on.

CRM 72

CRM Branding Retail Entertainment 72

Litmus

JUNE 23, 2022

An Epsilon survey found that about 80% of marketers depend on third-party cookies. When they do disappear, key components of digital marketing will face serious disruption. With analytics and attribution based on third-party cookies, performance marketing could become less effective.

B2C 63

B2C Gen Z Millennials Email Marketing 63

Martech

JUNE 2, 2022

Get the daily newsletter digital marketers rely on. . “TikTok is home to a new kind of commerce experience, where community, entertainment and commerce blend, creating unique opportunities to engage with consumers and drive impactful results,” said Melissa Yang, Head of Ecosystem Partnerships at TikTok in a release.

Gen Z 101

Gen Z Millennials Entertainment Digital Marketing 101

Martech

MARCH 29, 2022

These new solutions will support visibility into app performance by competitors, helping brands identify both gaps and opportunities in their app performance. Get the daily newsletter digital marketers rely on. Read next: What you need to know about mobile game advertising. Processing.Please wait. The post Data.ai

Price 89

Price Analytics Digital Marketing Advertising 89

Martech

MARCH 22, 2022

Here’s what you’ll learn: A snapshot of today’s email marketing landscape. 3 drivers of email marketing’s evolution. Why email remains a dominant channel for marketers and consumers. 7 reasons brands should invest time and money in email marketing. Who uses or works with email marketing?

Email Marketing 121

Email Marketing Law B2C Marketing 121

The CMO Survey

JUNE 16, 2020

B2C companies are more pessimistic than their B2B counterparts, as are larger revenue companies (>$10B) compared to their smaller counterparts (<$25M). Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Marketing budgets hold : Despite headcount loss, 30.3%

CMO 130

CMO Transform Customer Acquisition B2C 130

Martech

FEBRUARY 24, 2022

CallSource offers a call tracking for offline attribution solution that has evolved to include advanced digital marketing, and call coaching and performance. It also offers a variety of services to maximize advertising ROI and call handler performance. Get the daily newsletter digital marketers rely on.

Analytics 97

Analytics Real Estate CRM Communications 97

Hubspot Marketing

DECEMBER 13, 2023

Social Media Marketing Social media marketing isn’t just about pushing content out to customers. Top digital marketing and inbound agencies help with strategies for generating leads through social media content, boosting conversions, and creating an excellent customer experience. It’s also about engaging with them.

Inbound Marketing 75

Inbound Marketing PR Manufacturing Marketing 75

Marketing Insider Group

JANUARY 10, 2022

Hosted by the same company as MarTech ( Third Door Media ) SMX events are all about the largest and most effective digital marketing channel — search. At SMX events you’ll hear from experts about how to drive traffic and conversions through SEO, PPC/SEM, analytics, content marketing , CRO, technical SEO, and more.

Non-Profit 121

Non-Profit Marketing Marketers SEO 121

Martech

SEPTEMBER 7, 2023

However, for online businesses, it is very important to prepare for these days by using digital marketing services. How to prepare for Black Friday and Cyber Monday Black Friday and Cyber Monday are two of the biggest shopping days of the year, and businesses can use digital marketing services to prepare for them.

Shipping 111

Shipping Millennials Email Marketing SEO 111

Use Insider

MARCH 1, 2023

This means many B2C businesses are struggling to hit their customer acquisition and revenue targets which, in turn, puts pressure on marketing budgets and marketing departments this year to deliver stronger returns on every investment. We are no longer wasting money on guesswork audiences.

Customer Acquisition 52

Customer Acquisition Food eCommerce Finance 52

Martech

APRIL 6, 2022

Get the daily newsletter digital marketers rely on. If you are a part of a B2B or B2C organization , it is important to understand how your audience interacts with the images in your email marketing campaigns. GIFs can help humanize your brand and be shared across many social platforms in addition to email campaigns.

Email Marketing 103

Email Marketing Marketing Marketers B2C 103

Martech

FEBRUARY 9, 2023

Brands advertising around the game this year are adapting to changes in media consumption and shopping with new digital partnerships and campaign strategies. Digital agency Adtaxi, a digital marketing agency, projects that the number of streaming viewers will surpass those watching the Super Bowl on broadcast and cable. “It

Shoppers 80

Shoppers Advertising Advertisers PR 80