B2C Customer Acquisition Pharmaceutical Place 
Martech
MARCH 1, 2024
But let’s remember that retention, loyalty and value expansion in B2B are different from B2C. Buyers may place orders on their phones but still buy for their companies. So, the first step in crafting a retention plan is to ensure that the product is robust and competitive and all facets of product marketing are in place.
Neil Patel
SEPTEMBER 8, 2021
E-commerce is the future, but it isn’t just for B2C. In a B2B marketplace, you can easily see stock movements, cash flow, customer engagement, and even spending patterns. All this data can be used to better inform your marketing efforts and improve your customer acquisition process. Increase Conversions and Revenue.
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