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The B2B case for retention marketing: 7 key tactics

Martech

Buyers may place orders on their phones but still buy for their companies. So, the first step in crafting a retention plan is to ensure that the product is robust and competitive and all facets of product marketing are in place. Dig deeper: Humanizing B2B: The key to better customer experience 3.

Gen Z 118
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6 winning strategies to shorten your B2B sales cycle

Martech

As each day passes, customer acquisition costs rise while the likelihood of winning the deal diminishes. They offer a CRM solution to healthcare institutions and pharmaceutical companies. Though remote-first work eliminated the need to be tied to a specific place, time zone and cultural nuances remain. Sales isn’t easy.

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Google Performance Max: Everything you need to know

Search Engine Land

Rather than placing ads in specific inventory types – like search results or product listings – Performance Max allows advertisers to upload all types of assets and access all of Google’s ad placements from one campaign. Performance Max in Google Ads is the culmination of everything that makes the world’s largest search engine special.

eCommerce 140
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12 Niche Marketplaces to List Your B2B Services

Neil Patel

In a B2B marketplace, you can easily see stock movements, cash flow, customer engagement, and even spending patterns. All this data can be used to better inform your marketing efforts and improve your customer acquisition process. Increase Conversions and Revenue. Kitmondo – Machinery. Clora – Science & Medicine.