Businesses Grow

JANUARY 9, 2023

If you’ve followed me for a while, you know I have a good track record of thinking through how trends come together and then pointing the way to our marketing future. I also include more than a dozen new in-depth case studies from B2B, B2C, nonprofits, and even solopreneurs. There’s something for everybody!

Health 141

Health Marketing Marketers B2C 141

Customers.ai

JANUARY 26, 2024

Free Webinar: Watch Now Account-Based Marketing (ABM) Account-based marketing is fundamentally different from traditional marketing and often requires a completely different tech stack. B2B Marketing Tool: Unbounce Unbounce is one of the most popular landing page builders for B2B marketers with no coding skills required.

CRM 111

CRM User-Generated Analytics Marketing 111

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. This is in contrast to traditional marketing.

Content Marketing 67

Content Marketing Thought Leadership eCommerce Marketing 67

Marketing Insider Group

FEBRUARY 13, 2023

Image Source: Investopedia As with all types of marketing , B2B marketing is performed to attract quality leads and convert them into loyal customers. Great marketing is key to grabbing and keeping the attention of potential customers, and ultimately turning them into conversions. Who Uses B2B Marketing?

B2C 121

B2C Whitepaper Marketing Marketers 121

Econsultancy

DECEMBER 2, 2021

At the same time, of course, this means an intensified danger that silos could create a disjointed customer experience. This loyalty doesn’t only come through basic personalisation of course (such as name or reference of a past purchase), but may include tailored communications based on a contextual and real-time view of the customer.

Management 98

Management Customer Retail eCommerce 98

Unbounce

OCTOBER 24, 2023

When she’s not saving the world from un-fun marketing or researching everything about the science of fun, she’s building her animal rescue, Maison Misha. More blog posts by Karine Bengualid What is SaaS marketing and how is it different from traditional marketing? billion-dollar industry. See what I did there?)

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

When she’s not saving the world from un-fun marketing or researching everything about the science of fun, she’s building her animal rescue, Maison Misha. More blog posts by Karine Bengualid What is SaaS marketing and how is it different from traditional marketing? billion-dollar industry. See what I did there?)

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52