B2C, Customer loyalty and Succession Management

Hiring a Customer Marketing Manager? Look for These Backgrounds

Base.ai

APRIL 18, 2022

If you’re having trouble finding someone with “Customer Marketing Manager” as their previous job title, try looking for the following: Loyalty Manager Often found in the B2C world, Loyalty Managers are responsible for cross-functional collaboration, customer satisfaction, and building and rewarding customer loyalty.

Customer Marketing

Customer Marketing Management Customer Customer loyalty

Customer Service and Success: What they are and why marketers should care

Martech

JULY 13, 2022

While customer service is important for all businesses, customer success has been traditionally associated with companies that rely on recurring revenue, such as subscription-based businesses and B2B organizations with long sales, onboarding, and implementation cycles. Reducing customer churn. Being more competitive.

Customer

Customer CRM Health Communications

Marketing Pro Pulse

Hiring a Customer Marketing Manager? Look for These Backgrounds

Customer Service and Success: What they are and why marketers should care

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