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Hiring a Customer Marketing Manager? Look for These Backgrounds

Base.ai

If you’re having trouble finding someone with “Customer Marketing Manager” as their previous job title, try looking for the following: Loyalty Manager Often found in the B2C world, Loyalty Managers are responsible for cross-functional collaboration, customer satisfaction, and building and rewarding customer loyalty.

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Product Marketing Management Challenges in E-Commerce

OnPassive Marketing

Maintaining Customer Loyalty: If you focus on providing excellent and helpful content, you can create loyal customers. Provide your customers additional value, and they will likely buy from you again. Either way makes it easier for you to provide better customer service.

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The Whole Customer: Why You Need a 360-Degree View

Adobe Experience Cloud Blog

Keeping track of these indicators helps customer success managers effectively predict whether or not a customer will remain loyal when it’s time to renew. Depending on your product, a customer who signs on to the service only six times in two weeks may be less likely to renew. Renewal date. Current value.

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Master Your Margins: Effective Price Strategy Techniques for Maximum Profit

Vertical Response

Companies like Netflix and Uber have mastered this strategy, gaining customer loyalty without significant price raises. Monitoring sales trends and customer feedback following price reductions provides valuable insights for further price strategy adjustments.

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How to Become a Fractional CMO

Duct Tape Marketing

The key to successfully managing this type of schedule? Having excellent project management skills and being able to prioritize tasks effectively across all your clients’ projects. This means you can set hours that suit your lifestyle and work with multiple companies at once.

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MarTech in 2024: Who will be the enterprise and vendor winners and losers?

Martech

For many large platform vendors, understanding the scope of each customer’s data architecture is necessary in order to assess where integrations with their product are required and to successfully manage platform implementation.

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What is customer experience and why does it matter?

Martech

CSAT surveys measure customers’ satisfaction with the product or service they receive from you. NPS is a customer loyalty score derived from asking customers, “On a scale from 0 to 10, how likely are you to recommend this product/company to a friend or colleague?”

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