Marketing Insider Group

FEBRUARY 5, 2024

(Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. million by the end of 2024.

Digital Marketing 83

Digital Marketing Marketing Strategy Shoppers User-Generated 83

Duct Tape Marketing

MARCH 17, 2023

Previously he founded and grew a marketing agency, and pivoted it into a SaaS company, growing it into one of the top three or four companies in its national market before a successful exit. The first edition of Bullseye Marketing was named One of the Best Marketing Plan Books of All Time by Book Authority.

Marketing Strategy 79

Marketing Strategy B2C CMO Marketing 79

Marketing Insider Group

FEBRUARY 2, 2021

To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide. Quick Takeaways: Before choosing digital marketing channels for your business, you must understand your primary objectives, audience, competitors, and budget. If you find success, great. Source: Semrush.

Digital Marketing 106

Digital Marketing Whitepaper User-Generated eBook 106

Marketing Insider Group

FEBRUARY 9, 2021

The proof is in the numbers: 91% of B2B marketers and 86% of B2C marketers use content marketing. 78% of CMOs consider custom content the future of marketing, and 90% of consumers find customized content helpful. Developing a solid content marketing plan involves: Knowing your target audience.

Content Marketing 144

Content Marketing eBook Marketing Marketers 144

Marketing Insider Group

JANUARY 19, 2021

But if you want to build your business on a firm foundation and grow confidently into the future, content marketing is one of your best options. Here are some stats that prove the value of content marketing (CM): Over 90% of B2B marketers and 86% of B2C marketers use CM. Quick Takeaways. Pillar pages. Infographics.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Unbounce

OCTOBER 24, 2023

And while there are some SaaS products on the market for a B2C audience, the majority are B2B so the customer journey looks a little different and could take a little longer. How to create an effective SaaS marketing strategy As with any business, your software as a service needs a marketing plan.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

And while there are some SaaS products on the market for a B2C audience, the majority are B2B so the customer journey looks a little different and could take a little longer. How to create an effective SaaS marketing strategy As with any business, your software as a service needs a marketing plan.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Lynton Web

JUNE 8, 2023

This includes blog posts, landing pages, eBooks, webinars, whitepapers, and more. How to Perform a Content Audit Here’s how to perform a content audit so you can see success in your marketing campaigns. Content marketing plans typically feature different forms of content.

Whitepaper 64

Whitepaper eBook Inbound Marketing SEO 64

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content Marketing Institute ). Almost half of all marketer’s plan to use content to reach their consumers. Content Marketing Institute.

Digital Marketing 105

Digital Marketing Marketing Strategy B2C Marketing 105

AWeber

JANUARY 23, 2024

Free functionality Flodesk does technically offer a free plan, but it doesn’t include any newsletter-sending functionality — just a free link-in-bio tool for lead generation. The email marketing plan includes up to 100,000 subscribers. Get inspired by hundreds of responsive email templates for B2B and B2C marketers.

Price 81

Price eCommerce User-Generated Affiliate Marketing 81

Sprout Social

NOVEMBER 29, 2018

2018 was a big year for content, as recent studies have been showing: Content marketing revenue is projected to exceed $300 billion by 2019. 86% of B2C marketers think content marketing is a key marketing strategy. Content marketing generates over 4x more leads than PPC per $1000 within 36 months.

User-Generated 111

User-Generated B2C Promotion eBook 111

Hubspot Marketing

MAY 13, 2022

But what kind of information should you gather for your own buyer persona(s) to inform your digital marketing strategy? That depends on your business — it's likely to vary depending on whether you're B2B or B2C, or whether you sell a high-cost or low-cost product. Create a content creation plan. Download the Template.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Marketing Insider Group

JULY 1, 2020

Take this one step further, from providing value to your buyer to providing value to society, and you’ve landed on the future of content marketing – purpose driven brands. Where content stands out is that a brand owns the distribution channels – the website, the in-person events, the social media profiles, the eBook series.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144

Martech

APRIL 5, 2022

Marketing attribution is the process of measuring and assigning credit to any channel or touchpoint that impacts a company’s pipeline and revenue. However, the problem with attribution is that both B2B and B2C customer journeys are becoming more complex. Multi-touch attribution. to support all business types.

Customer 93

Customer CMO Customer Journey Non-Profit 93

Neil Patel

FEBRUARY 16, 2021

A well-thought-out content marketing plan helps you avoid getting tripped up in the mad rush to publish more content. Once you have your content marketing plan documented, you’ll find it easier to publish great content on a consistent schedule. It’s obvious by now that a solid social media marketing plan helps SEO.

SEO 141

SEO Analytics User-Generated eCommerce 141

Rock Content

JUNE 7, 2016

This mountain of content will only grow as 77% of B2C brands and 76% of B2B brands say they plan to produce even more content in 2016. Content marketing is getting harder so it’s more important than ever to make sure you’re spending your time and resources creating the kind of content that people are looking for.

Entertainment 46

Entertainment User-Generated B2C eBook 46

Backlinko

MAY 14, 2024

The Secret Garden Company, a small B2C business, knows Instagram is a visual platform. And how you can use them to create an effective small business marketing plan. Local SEO Local SEO should be an important part of your small business marketing plan if you’re operating from a physical commercial space.

PR 104

PR Customer loyalty User-Generated Marketing 104