Martech

JULY 28, 2021

Virtual event, courtesy of Panasonic. As more B2B marketing teams adopt B2C strategies to engage and convert business customers, electronics giant Panasonic has found success in focusing on engaging customers where they are. And during the COVID-19, that includes virtual events. In search of BETAs.

Food 114

Food Thought Leadership Manufacturing Analytics 114

Martech

AUGUST 17, 2023

Food and beverages (non-alcoholic) come in a distant eighth and ninth. The top categories aren’t what Americans might associate with a trip to the ballgame. Construction and Industrial is the top category, followed by Technology and Business Services, to round out the top three. This suggests that among the soccer crowd’s mass audience of 3.5

Branding 94

Branding Food Event Marketing Social Media Marketing 94

Adobe Experience Cloud Blog

FEBRUARY 12, 2014

Every event marketer knows that preparation and organization is the key to running a successful event. Take a cue from marketers, and make it personal and relevant: make sure you’re fully aware of any food allergies, dietary restrictions, or dislikes. Food Cost = $40-50. Modern Marketing'

Food 134

Food Direct Mail Marketing Marketers 134

Set Up

SEPTEMBER 19, 2023

Resnick: The packaging industry arrived a little late to the digital marketing party, but it has been an exciting journey to see how it has transformed the way we do business. Historically, a traditional marketing approach was standard in the packaging space. We recognize that we’re marketing to people, not companies.

Transform 59

Transform B2C Direct Mail Food 59

Econsultancy

DECEMBER 13, 2021

When it comes to investment, 19% of B2B marketing budgets is now dedicated to advertising efforts, marking it as the category with the biggest share of spend. This is followed by tools and technology (16% share), content (16%), account-based marketing (16%), people (15%) and events and sponsorships (14%). million in total.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Adobe Experience Cloud Blog

MARCH 9, 2015

It is sure to be a great time, filled with thought provoking content sessions, delicious food and impressive networking! Event Marketing b2b B2C' Want to see this plan in action? Come by The Engagement Lounge at the Vulcan Gas Company next weekend at SXSW.

PR 132

PR Thought Leadership B2C Food 132

Marketing Insider Group

JULY 1, 2020

Content marketing is important , not just because it works for building trust, generating leads, and cultivating customer loyalty, but because it has become the new normal from the consumer side. What travel, food, or fashion brand can exist today without a vibrant Instagram page, videos, and a few influencer campaigns?

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144