Search Engine Land

MAY 30, 2023

How should B2C marketers use GA4? A non-profit organization in Pittsburgh named 412 Food Rescue needed to recruit more volunteers to deliver food from retailers to people experiencing food insecurity. How should B2C marketers use GA4? When should we measure micro conversions? How should B2B marketers use GA4?

Digital Marketing 114

Digital Marketing Marketing Strategy Gen Z Food 114

Martech

DECEMBER 19, 2023

Food was in short supply, so the workers had to limit the number of people in line. If you have friends who work in B2C marketing, you probably know the feeling. “Oh, They draw heavily on research from The B2B Institute at LinkIn to make the case that B2B buyers rely on emotions just as much as their B2C counterparts.

Transform 116

Transform B2C Whitepaper Marketing 116

Quikly

NOVEMBER 8, 2022

Nothing lasts forever, but if you’re lucky, it might just come back for a limited time.

Food 86

Food Branding B2C Marketing 86

Ariyh

JANUARY 22, 2024

Previous insight: When ads go from effective to annoying (more insights here ) People are more forgiving when given a sincere apology compared to a cash compensation Channels : Customer Experience For : B2C. more likely to forgive slow service at a fast food restaurant (v.s. Can be tested for B2B. a 35% refund). cash compensation).

Shipping 67

Shipping B2C Food Price 67

Hubspot Marketing

DECEMBER 21, 2023

Hosting Tribunal) The niches that have the highest percentage of blogs with over 50,000 monthly sessions are food (42.8%), lifestyle (13.3%), and travel (10%). HubSpot ) B2B bloggers spend, on average, 26% more time on each post than B2C bloggers. HubSpot ) B2B bloggers spend, on average, 26% more time on each post than B2C bloggers.

B2C 106

B2C eBook Food Marketing Strategy 106

Hubspot Marketing

JUNE 6, 2022

HubSpot Blog’s Marketing Industry Trends Report surveyed 1,000+ global B2B and B2C marketing professionals and asked them about the marketing trends they currently leverage. Delivery service DoorDash created an experiential experience to draw attention to the hard work its delivery drivers do daily to seamlessly deliver food.

Branding 130

Branding Food B2C Health 130

Ariyh

SEPTEMBER 25, 2023

Previous insight: When to use real vs unrealistic product images (more insights here ) Simple packaging design increases how much customers would pay for your product Channels : Packaging | Product | Brand Design For : B2C. personal care products, healthy food, supplements). uncrowded, plenty of empty space, simple shapes).

Product 101

Product Food Health B2C 101

Search Engine Land

JULY 26, 2023

SEO is like the slow-food movement in a fast-food world. B2C site A nationwide drug-screening company reached out to us to improve their underperforming website. Online dating, two-day delivery, binge-watching a series on TV. How long do you have to wait, though? This article will discuss: What are SEO “results.”

SEO 98

SEO Food eCommerce B2C 98

Ariyh

MAY 29, 2023

Previous insight: Price placebos are weaker than we thought (more insights here ) Suggested tip amounts backfire Channels : Customer Service | Customer Experience | Reviews For : B2C Research date : February 2023 📈 Recommendation Don’t include suggested tipping amounts on your receipts (e.g. for 15% gratuity, $28.48

Food 102

Food Price B2C Promotion 102

Ariyh

JANUARY 1, 2024

Previous insight: No,99 prices don’t hurt quality perceptions (more insights here ) Use direct mail to acquire new customers, and email to retain them Topics : Ads | Brand & Strategy For : B2C. software, food, services) and in other countries are likely to vary. US, Germany, Italy). The effects for other products (e.g.

Direct Mail 108

Direct Mail Email Marketing Retail Customer Acquisition 108

Marketing Insider Group

DECEMBER 3, 2020

While those in the Retail Job Area audience generated a massive spike in overall consumption in mid-November (retailers seem to have a last-minute tendency just like their B2C buyers), the Industry as a whole has been quite stable. B2B companies must consider customer experience as much as B2C companies.

Retail 91

Retail Whitepaper Food B2C 91

Martech

MARCH 7, 2023

Dig deeper: Product-led growth: 3 important lessons from the front line Hospitality As part of my current gig with Wyndham Hotels and Resorts, I learned that hospitality has significant similarities with fast food. Along those lines, although the B2C side of the travel sector is very apparent, there’s more to the picture.

Product 94

Product Finance Marketing Automation Platform B2C 94

Martech

JULY 28, 2021

As more B2B marketing teams adopt B2C strategies to engage and convert business customers, electronics giant Panasonic has found success in focusing on engaging customers where they are. Their location in Manhattan’s East Village adopted new food lockers that open with a barcode that customers scan with their phone. In search of BETAs.

Food 110

Food Manufacturing Thought Leadership Analytics 110

Marketing Insider Group

SEPTEMBER 15, 2020

Quick takeaways: In B2C, consumers still want certain sensory aspects of the real-life shopping experience despite e-commerce popularity. . Some may be relevant to B2C but not B2B. Take Perfect Day – a California-based vegan food startup – for example. So let’s keep an open mind. But we can learn from all of these.

Gen Z 143

Gen Z Manufacturing Transform B2C 143

Martech

MAY 31, 2023

Alfonso does a great job of laying a solid foundation for both B2B and B2C marketing technology management. Topics so far include Amazon, Alphabet, Apple, Meta, Netflix, dating apps and food delivery apps. He discusses strategy, skills and systems and places each in a helpful context.

CMO 105

CMO B2C Energy Food 105

Set Up

SEPTEMBER 19, 2023

TLDR: It does not matter if a company is B2B or B2C, it matters what type of work they are doing, and if it is resonating with people. Some of the influential industries are technology, automotive, and food and beverage. So we often look to the B2C sector for fresh ideas that connect with the consumer on a personal level.

Transform 59

Transform B2C Direct Mail Food 59

Martech

SEPTEMBER 11, 2023

In the case of food delivery orders, the customer experience has seen a transformation with food delivery apps. “Traditional operating models are, in general, very functional, but not always designed to deliver great experiences to customers and partners and suppliers,” de Quintanilha said.

Customer Journey 140

Customer Journey Transform Customer Food 140

Ariyh

SEPTEMBER 18, 2023

Use unrealistic photos to minimize them Channels : Image Ads | Ads | Packaging For : B2C. ✋ Limitations The research focused on food products, with one experiment on SUV vehicles. Can be tested for B2B Research date : May 2019 📈 Recommendation Use actual or realistic photos (e.g. healthiness, effectiveness, safety).

Product 90

Product Health eCommerce B2C 90

Ariyh

MARCH 27, 2023

For example , adding an organic label to unhealthy foods can cause them to lose value, because of the mismatch of healthy ingredients in a “treat” 🖥️ Design outstanding websites with no code Want your websites to look unique and professional - without wasting time and budget? Previous insight: When $.99

Food 52

Food Price Copywriting B2C 52

Sprout Social

MAY 25, 2022

This rings true for B2B and B2C alike. Meanwhile, recent research from TikTok describes consumer behavior as an “infinite loop” in B2C. Food for thought: sales strategy is the number one use case for social data, especially as social has more impact on the bottom line.

CRM 106

CRM Whitepaper B2C Analytics 106

Neil Patel

OCTOBER 13, 2020

Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. This may make it seem like only B2C companies qualify. If you provide any services to companies, your B2C is likely eligible for Google My Business. But, this isn’t necessarily true.

SEO 141

SEO B2C Food Entertainment 141

Hubspot Marketing

AUGUST 29, 2022

If you market B2C brands, or products that would be used specifically in the home, this is important to keep in mind if financial uncertainty continues. Essential Groceries and Food. But, wages aren’t moving to match these increasingly fast changes. Rent, Mortgage, Housing Bills. Essential Personal Care Products.

Entertainment 118

Entertainment B2C Price Marketing 118

Martech

OCTOBER 5, 2023

It looks like we started but never stopped, with food now ranking alongside traditional ecommerce rainmakers like electronics and clothes. The holiday season as defined by Adobe comes on the heels of another major online shopping event, Amazon’s Prime Days in October. Why we care. We’re struck by the role played by groceries.

eCommerce 112

eCommerce Food Retail Price 112

Martech

JANUARY 4, 2024

Consumers may have struggled with gas prices, the cost of some food items and (as always) the cost of housing over the course of the year, but come holiday time those purse strings were loosened. For the first time, mobile shopping nosed ahead of desktop, driving just over 50% of sales. Why we care.

Retail 94

Retail Food Price Analytics 94

Hootsuite

JULY 15, 2019

So, using data from social benchmarking tool Unmetric , we’ve compiled data from 300 brands on social media and divided the results into B2B and B2C industries. That’s regardless of whether you’re a B2B or B2C brand. EST. B2C brands. B2C brands. The best days for B2C brands to post on LinkedIn are Monday and Wednesday.

B2C 112

B2C Millennials Food Analytics 112

Martech

OCTOBER 31, 2023

Food (58%) Apparel (55%) Tech or gaming (52%) Gaming. TikTok also saw a 76% increase in views for #sale. Image: TikTok for Business. Categories. When TikTok users are shopping post-holidays, here are the top categories they’re interested in. More than half of TikTok shoppers will be interested in technology and games.

Gen Z 112

Gen Z Shoppers Food Marketing Plan 112

Ariyh

DECEMBER 11, 2023

Previous insight: Take-back programs boost profits (more insights here ) Just-below prices increase sales without hurting how people perceive a product’s quality Topics : Pricing | Promotions For : B2C. Can be tested for B2B. instead of $25). In the service sector, this is also commonly used for subscription services and software.

Price 62

Price B2C Food Promotion 62

Martech

JULY 25, 2022

More than half of consumers (56%) reported seeing instances of shrinkflation (reducing size or quantity of packaged goods without reducing the price) in food and groceries. S]top price gouging, stop being so greedy, explain why, stop changing the amount of food in the container, or changing the container to hold less. [W]e

Branding 98

Branding Customer Food Price 98

Hootsuite

APRIL 29, 2020

EST. For B2C brands, post Monday to Wednesday, 12 p.m. EST. For B2C brands, post Monday to Wednesday, 12 p.m. EST. For B2C brands, post Monday or Wednesday, 7:45 a.m., Food & Beverage: Friday, 12 p.m. Facebook: For B2B brands, post Tuesday to Thursday, 9 a.m. LinkedIn: For B2B brands, post Wednesday, 7:45 a.m.,

Non-Profit 145

Non-Profit B2C Entertainment Retail 145

Hubspot Marketing

MAY 22, 2017

No other B2C industry has thrived on Instagram quite like the fashion industry. While Everlane's account has no shortage of beautiful product imagery, they also feature photos of their customers wearing Everlane clothes, inspiring travel photography, and tips on food and art destinations in different cities around the world.

Fashion 141

Fashion Branding Food B2C 141

Quikly

JANUARY 23, 2023

Thanks to its long-standing history in the hearts of food lovers everywhere, quick-service restaurants are constant fixtures in headline news. Their virality is undeniable and their innovativeness is top of the line.

Food 81

Food B2C Marketing Marketers 81

Ariyh

APRIL 24, 2023

When it comes to our arm muscles: We use our biceps to bring food and objects towards our body, to eat or to secure them, resulting in positive emotions. They activate people’s biceps, making them more likely to grab items and put them in their carts, increasing your sales.

Shoppers 57

Shoppers Retail Manufacturing B2C 57

Exposure Ninja

JUNE 29, 2023

Candy Kittens (B2C) Candy Kittens is a gourmet sweet company who have been B Corp certified since October 2023 and score highly in the environmental category. Image Source Butternut Box (B2C) Butternut Box is a dog food company that has been a B Corp since August 2022. What can you learn from Candy Kittens?

Food 52

Food Health Marketing Marketers 52

Backlinko

MAY 14, 2024

For example, if you search for “healthy foods,” you’ll get a list of questions people ask about the topic. Such as, “Are healthy foods more expensive?” Knowing your target audience is concerned about the cost of healthy foods gives you insight into one of their challenges.

PR 74

PR Customer loyalty User-Generated Marketing 74

Use Insider

MARCH 1, 2023

Rising food prices, rents and mortgage payments, high energy costs, economic uncertainty, and the threat of job losses are all making people spend less in 2023. Fitch Ratings forecasts US consumer spending growth will slow to just 0.2% in 2023 compared with 2.8%

Customer Acquisition 52

Customer Acquisition Food eCommerce Finance 52

Sprout Social

JANUARY 3, 2022

Wendy’s and McDonald’s are both well-known fast food juggernauts. No matter your role or who you market to (B2B or B2C, Millennials or Boomers, etc.), Social listening is a source of business intelligence that allows brands to harvest voice of customer data without doing the legwork involved in a full market research project.

Millennials 140

Millennials Social Media Marketing B2C Market Research 140

Adobe Experience Cloud Blog

NOVEMBER 1, 2017

It wasn’t about the end product; in fact, he admitted that they may not have even had the best food on the menu. But whether your business is B2B, B2C, or B2-really-just-about-anything, a goal of an incredible customer experience that keeps people coming back should be your North Star. The key was the great experience.

Thought Leadership 134

Thought Leadership B2C Food Advertising 134