Martech

JULY 28, 2021

Virtual event, courtesy of Panasonic. As more B2B marketing teams adopt B2C strategies to engage and convert business customers, electronics giant Panasonic has found success in focusing on engaging customers where they are. And during the COVID-19, that includes virtual events.

Food 112

Food Manufacturing Thought Leadership Analytics 112

Adobe Experience Cloud Blog

FEBRUARY 12, 2014

Every event marketer knows that preparation and organization is the key to running a successful event. Fab Capodicasa works for Hoosh Marketing, a Marketo agency partner specializing in B2C and Marketo Training. Modern Marketing' Card Cost = $5-10.

Food 134

Food Direct Mail Marketing Marketers 134

Marketing Insider Group

JANUARY 16, 2020

That finding comes from my company’s client data and holds up across industries, sizes and markets in both B2B and B2C. But first, content marketing strategists (and your CMO) need to understand the difference between themes and topics. Did you get that? No brand should cut corners on quality.

Customer 127

Customer Analytics CMO B2C 127

Duct Tape Marketing

JUNE 16, 2017

With event marketing, your audience is all in one place. Not only will this give you topic ideas for your content, but can help you optimize your overall marketing message. You’re not the only one creating content at your events. Attendees will be posting interesting parts of your event to their social media accounts.

User-Generated 54

User-Generated B2C Entertainment Place 54

Martech

APRIL 10, 2024

Martech is marketing and CRM is arguably the original martech. It changed everything. Because it is so useful, CRM is constantly evolving to meet the newest challenges and customer behaviors. How do you keep up with all those changes? How do you learn the optimal strategies? By following the best in the business.

CRM 104

CRM Inbound Marketing CMO Management 104

Martech

MARCH 23, 2023

They are also using hybrid events (a mix of in-store and virtual participation in a single event) to increase the wow factor for shoppers who choose to shop in-person instead of online. The new CAPSULE technology is aimed at wider B2C adoption in this vein. Shopping with holograms. Live demos.

Retail 113

Retail Shoppers B2C Manufacturing 113

Martech

AUGUST 17, 2023

The “big five” European football leagues (called “soccer” in the U.S. and nowhere else) have secured more brand sponsorships than ever before. Combined, the leagues are close to 5,000 sponsorship deals for the upcoming season, a 13% increase year-over-year, according to a new report from sports intelligence platform SponsorUnited. Why we care.

Branding 98

Branding Food Event Marketing Social Media Marketing 98

Adobe Experience Cloud Blog

DECEMBER 19, 2017

Here are four critical areas of focus for marketers in 2018: Value Over Volume. If there is one thing to make absolutely sure of in 2018, whether you are a B2B marketer, B2C marketer, or somewhere in between, it is proving the intrinsic value of your company and its employees. Content & Channels.

Thought Leadership 13

Thought Leadership Finance B2C Energy 13

Martech

SEPTEMBER 23, 2022

Samsung’s #RecycleUp fashion show livestreamed from New York in the metaverse. Image: Samsung. This week, Samsung honors Climate Week NYC with metaverse, as well as in-person, community-building activations.

Fashion 117

Fashion Branding Event Marketing B2C 117

Martech

NOVEMBER 21, 2022

The most controversial World Cup ever is underway and expected to be the most-watched sporting event in the world until the next one in 2026. This is why the marketers are out in force. To that end, here are some important World Cup marketing statistics. billion : Total revenues for event organizer FIFA. Sponsorship.

Health 112

Health Marketing Marketers Advertising 112

Martech

MARCH 10, 2023

Roku and Best Buy announced today the streaming platform and device company will get access to the electronics sellers’ first-party data. The announcement also said the chain store is now the exclusive seller of Roku-branded TVs. This comes the day before the pair launch Roku City, an in-person, interactive activation at South by Southwest (SXSW).

Entertainment 100

Entertainment Retail Advertising Advertisers 100

Set Up

SEPTEMBER 19, 2023

Resnick: The packaging industry arrived a little late to the digital marketing party, but it has been an exciting journey to see how it has transformed the way we do business. Historically, a traditional marketing approach was standard in the packaging space. We recognize that we’re marketing to people, not companies.

Transform 59

Transform B2C Direct Mail Food 59

Martech

JUNE 8, 2022

B2C and B2B brands, plus early adopters of virtual reality, augmented reality and cryptocurrencies, are seeing massive potential and are experimenting with extended reality technologies that already exist.”.

B2C 135

B2C Marketing Marketers Retail 135

Marketing Insider Group

JANUARY 26, 2021

For marketers who have established a strong social media presence for their company, social media advertising is an excellent tactic. LinkedIn is the most beneficial for B2B marketers thanks to its extensive retargeting features, while Facebook suits B2C marketers. Traditional Marketing Channels.

Thought Leadership 132

Thought Leadership Traditional Marketing PR B2C 132

Marketing Insider Group

JANUARY 6, 2020

The Digital Marketing Leaders Summit is one of Asia’s premier marketing conferences. The event features speakers from several different industries and a mix of sessions targeting both B2C and B2B audiences.

Marketing 23

Marketing Marketers eCommerce Social Media Marketing 23

Exposure Ninja

OCTOBER 16, 2023

This section includes some of the most common types of marketing. Traditional Marketing Traditional marketing is any marketing that takes place offline, for example, in newspapers, magazines, posters, flyers, billboards, TV, radio and at events. They may be run on search engines, social media or on other websites.

PR 52

PR Marketing Marketers User-Generated 52

On24- CMO Confessions

FEBRUARY 18, 2021

They’re still in all your B2C kinds of publications today. When I thought about what I wanted to do next, I wanted to go back into a company about that size and so I took a role at a mobile security company that was pivoting from being a B2C company into B2B. There was no real demand gen back then, as I remember it.

CMO 52

CMO Advertising Advertisers B2C 52

Econsultancy

DECEMBER 13, 2021

When it comes to investment, 19% of B2B marketing budgets is now dedicated to advertising efforts, marking it as the category with the biggest share of spend. This is followed by tools and technology (16% share), content (16%), account-based marketing (16%), people (15%) and events and sponsorships (14%). Customer experience.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Duct Tape Marketing

APRIL 28, 2017

Over 50% of B2B and B2C content marketers identify creating engaging content as a challenge. Event marketing. Events, webinars, podcasts, and live streams have become important parts of content marketing in the current scenario. Crowd-sourced content. Over 90% B2B clients distrust content created by vendors.

B2C 50

B2C Target Market User-Generated Event Marketing 50

Martech

DECEMBER 21, 2023

Successful digital events require careful planning. That means getting a strategy, agenda and team in place to deliver a compelling experience to attendees.

Logistics 92

Logistics Law User-Generated Education 92

Martech

JUNE 20, 2023

Marketing work management tools help team members collaborate more effectively, eliminate silos inside the organization and improve the efficiency of work. Here are three best practices that enable teams to get the most out of their marketing work management tool.

Management 98

Management Marketing Marketers Analytics 98

Marketing Insider Group

JULY 1, 2020

Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. In the B2C sector, content marketing is just as important. But today, almost all marketers use content marketing – 91 percent of B2B marketers and 86 percent of B2C.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Adobe Experience Cloud Blog

MARCH 9, 2015

. | [link] The post Make Your Events Program A Star: How to Plan a Multi-Channel Event the Right Way appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Event Marketing b2b B2C'

PR 132

PR Thought Leadership B2C Food 132