B2C Gen Z Performance Marketing 
SmartBrief - Marketing
JUNE 2, 2025
Influence of Generation Z The merging of B2C and B2B marketing tactics has been no surprise. Weve all seen it, such as the rise of influencer B2B marketing, such as using platforms like LinkedIn. Gen Z is about: Personalization: They want some level of connection and to know that you know them.
Martech
MAY 27, 2025
consumers are either “very likely” (36%) or “somewhat likely” (40%) to change brands for a better price or value, according to a survey by performance marketing firm Wunderkind. Consumers Price, not brand, is driving decisions: 76% of U.S.
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Litmus
JUNE 23, 2022
When they do disappear, key components of digital marketing will face serious disruption. With analytics and attribution based on third-party cookies, performance marketing could become less effective. Marketers dependent on third-party cookies to collect behavioral and browsing data could struggle to personalize outreach.
Hootsuite
DECEMBER 10, 2019
Social marketing and performance marketing collide. It’s clear Gen Z sticks is done with the “Instagram aesthetic.”. Is Gen Z your target audience ? Social marketing and performance marketing collide. Enter social performance marketing. What you should do in 2020.
Martech
JUNE 2, 2022
And for marketers targeting Gen Z and Millennials, TikTok is where the action is right now , with over one billion monthly users, almost half in the valuable 10-29 year old demographic. How long that will last, who knows?
Welcome Software
MARCH 11, 2022
Without a content marketing goal (and strategies to help you achieve that goal) you’ll essentially be flying blind with your content. Gen Z customers, on the other hand, are typically on TikTok. In fact, eMarketer predicts TikTok will surpass Instagram in total Gen Z users in the U.S.
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