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The Top 5 B2C Marketing Trends of 2023 [New HubSpot Blog Data]

Hubspot Marketing

In 2022, 51% of B2C marketers plan to increase their marketing budget. Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies.

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The Best Inbound Marketing Agencies of 2023

Hubspot Marketing

Born in the digital age, "Inbound Marketing” is nearing its 20th birthday. As recently as 2008, influential marketers were using inbound marketing to describe drawing in customers instead of outbound mass marketing. So, what do today’s best inbound marketing agencies look like? Let’s explore!

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23 Stats We Gained from Surveying Marketing Leaders [New Data]

Hubspot Marketing

A recent HubSpot Blog survey asked 1,067 global marketing professionals working in B2B and B2C companies about the top marketing trends they leverage, the strategies they use, and the challenges they face. The top trends marketing leaders follow are short-form video, experiential marketing, and influencer marketing.

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What Is Marketing — And How to Get It Working for You

Exposure Ninja

Digital Marketing Digital marketing is the opposite of traditional marketing and includes any marketing activity you do online. Outbound Marketing Outbound marketing is any marketing activity where the business starts a conversation with a potential customer. Businesses themselves are your customers.

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What Are the Different Types of Marketing?

Exposure Ninja

Image Source Influencer Marketing Influencer marketing is another way to get your business in front of potential customers online. This strategy involves paying an established internet celebrity, commonly called an influencer, to promote your product or service to their audience on social media platforms.

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The Who, What, Why, & How of Digital Marketing

Hubspot Marketing

Enter digital marketing — in other words, any form of online marketing. At HubSpot , we talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing. Inbound Marketing.

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Fintech marketing today and beyond: Exploring best practices and strategies

Martech

With that out of the way, let’s delve deeper into fintech marketing, starting with B2C. 7 fintech marketing strategies for B2C. Below, you’ll find a deeper discussion surrounding the various fintech marketing strategies and how they work. Referral, affiliate or influencer marketing.

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