The CMO Survey

AUGUST 28, 2019

of marketing leaders are unlikely to use their brands to take a stance on politically-charged issues, this percentage is trending down from the 82.6% B2C companies are most likely to take a stance. I would like to see the use of new technologies help marketers shift to a more dominant forward-looking stance. #3—Marketing

CMO 130

CMO New Technology B2C Analytics 130

Martech

JANUARY 17, 2024

To ensure a smooth implementation, organizations have to communicate the value of the new technology and present a clear roadmap to everybody involved. Implementations can be scrapped at any time Let’s say your business signed a contract for a new marketing platform.

Transform 102

Transform New Technology User-Generated Communications 102

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Digital advertising: Search, social, programmatic — advertising online can be a nightmare to manage and track.

eCommerce 90

eCommerce User-Generated Manufacturing Finance 90

Digital Marketer

DECEMBER 19, 2022

This includes the second-hand goods market and resellers operating through auction sites like eBay. As digital e-commerce marketing has grown, traditional marketing methods have fallen out of favor. New Marketing Channels. The decline in traditional methods was driven mainly by the growth of new online channels.

Transform 83

Transform eCommerce Retail Entertainment 83

Rock Content

APRIL 12, 2024

The State of Marketing Report is a collaboration between Rock Content, HubSpot, Litmus, and Search Engine Journal. We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024. Marketers need to stay flexible and embrace new technologies and strategies.

Influencer Marketing 88

Influencer Marketing Marketing Marketers SEO 88

Marketing Insider Group

JANUARY 10, 2022

So after 2 years of zoom meetings, many marketing leaders are looking into the best marketing events in 2022 as one of the best ways to stay on top of the marketing industry. Has there ever been a time when the marketing world has changed so much in such a short time?

Non-Profit 119

Non-Profit Marketing Marketers SEO 119