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11 Recommendations for Marketers in 2024 [New Data]

Hubspot Marketing

And, what are their plans and expectations for 2024 and beyond? 11 Data-Backed Marketing Recommendations for 2024 1. Our survey included more than 1,400 global B2B and B2C marketers, and over half of them told us that they’re leveraging short-form video in 2024, and it’s the format they plan to invest the most in this year.

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5 Insights and Innovations from the 2024 State of Marketing Report

Rock Content

So, let me present you with the top 5 insights from the newest State of Marketing Report. The State of Marketing Report is a collaboration between Rock Content, HubSpot, Litmus, and Search Engine Journal. We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024.

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Email Marketing for Hotels — How to Get It Right

Hubspot Marketing

Challenges Direct business-to-consumer (B2C) sales are difficult in the hospitality industry. Customers become expensive to acquire and difficult to retain through email marketing. However, there are still clear benefits of email marketing for hotels. Tie it to your larger hotel marketing strategy.

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A Complete Guide to AI Digital Assistants for Marketers

Neil Patel

The Benefits of Using AI Digital Assistants in Marketing. With 75% of marketers planning to implement AI in their businesses within the next three years, the big question is: What’s all the fuss about? Why should you care about using AI in your job as a marketer? You can analyze mass sets of data in seconds.

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The ultimate guide to WhatsApp Business API

Use Insider

As a B2C messaging channel , WhatsApp Business API shifts away from conventional promotional messages, focusing instead on delivering real-time, relevant, high-value communication. It has strict rules against huge marketing campaigns and promotions. Step 3: Select your use case Define your specific use case for WhatsApp Business API.

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5 Email Marketing Strategies to Try in 2018

Adobe Experience Cloud Blog

There are many more ways to segment your audience for effective email marketing —the full possibilities are almost endless. Keep in mind that segmentation should be customized to your business or marketing plan: segmenting that works for a technology company wouldn’t necessarily work for a boutique.