Digital Marketer

DECEMBER 19, 2022

It also developed social marketing through sponsored, promoted, or monetized content on social video apps like TikTok or YouTube. E-commerce gives small businesses a chance to compete with the marketing reach of much larger businesses. That doesn’t mean that marketing’s role has diminished, though.

Transform 83

Transform eCommerce Retail Entertainment 83

Search Engine Land

DECEMBER 21, 2023

That leaves them packed with information and light on strong visuals and stories, and those are the exact elements that stick in our memories and promote recall. Humanizing B2B: The new truth in marketing that will transform your brand and your sales Download a whitepaper. Get calls from sales reps. Receive email after email.

Transform 110

Transform B2C Whitepaper Marketing 110

Martech

DECEMBER 19, 2023

That leaves them packed with information and light on strong visuals and stories, and those are the exact elements that stick in our memories and promote recall. If you have friends who work in B2C marketing, you probably know the feeling. “Oh, As someone without a formal marketing education, she asked a lot of questions.

Transform 116

Transform B2C Whitepaper Marketing 116

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. In that case, I transform from someone who ignores ads to someone who needs that head-turning perfume as soon as possible. Do I really need it? Not at all.

Branding 120

Branding Fashion Gen Z B2C 120

Content Marketing Institute

JANUARY 12, 2018

Of the 30 organizations, 19 were B2B and 11 were B2C or B2B2C. (I I worked with two nonprofits that target consumers, so I put them into the B2C group.). One interesting opportunity I’ve seen of late is how a foundational content marketing strategy can act as a catalyst for the broader, integrated digital marketing effort.

Digital Marketing 111

Digital Marketing Marketing Strategy Content Marketing PR 111

Search Engine Land

MAY 30, 2023

You don’t necessarily need a huge budget or fancy tech, but you do need time to research, plan, upload, optimize and promote. If your target market is on YouTube, you should be there – ready to answer their questions and educate them into remembering, buying and advocating for your product. Time is also a huge factor.

Branding 100

Branding Gen Z Transform Education 100

Martech

DECEMBER 8, 2021

” Colby Cavanaugh, VP of Product Marketing at Integrate, was reflecting on the rapidly changing B2B marketing environment. With the buying process not heavily digitized and with people working remotely on a range of devices, lines are blurring between B2C and B2B buying behaviors. They call the shots.”

Whitepaper 74

Whitepaper B2C Direct Mail Customer Acquisition 74