blog 5-best-practices-for-producing-effective-b2b-homepage-content 
Customers.ai
JANUARY 26, 2024
B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. It’s no secret, with a solid strategy in place, the ROI of B2B digital marketing is significantly better in the large majority of cases. I certainly have, multiple times.
Sprout Social
NOVEMBER 30, 2023
For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor.
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Hubspot Marketing
APRIL 5, 2023
For a lot of marketers, getting visibility into the most effective touchpoints can be tough. Lead attribution data helps teams understand which marketing efforts are most effective for generating qualified leads. B2B Marketing Attribution B2B Marketing attribution is a type of marketing attribution for the business-to-business field.
Hubspot Marketing
NOVEMBER 30, 2022
At HubSpot , we talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online. Digital content and marketing is so common that consumers now expect and rely on it as a way to learn about brands. In fact, there are about 4.9 So, we decided to answer them. Types of Digital Marketing.
Adobe Experience Cloud Blog
JULY 17, 2018
Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. In fact, 91% of B2B purchasers say past buying decisions had been influenced by word of mouth from industry peers. 2) Open Your Blog to Customers. 1) Customer Case Studies.
Exposure Ninja
APRIL 8, 2022
Are competitors producing low-quality, infrequent content? Make your blog the go-to guide for consumers seeking help and thought leadership in the industry. Traffic is generally measured in “ sessions ”. Competitor analysis should be part of your ongoing marketing strategy. How to Check Your Competitors’ Website Traffic.
Marketing Insider Group
JUNE 16, 2014
The nearly-100 page report was leaked by Buzzfeed last month and became more than the talk of the town in New York city right before Internet Week where I presented on the content marketing imperative. 222222 ;">The report stated that only a third of their visitors ever visited their homepage. 222222 ;">Re-Purpose Old Content.
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