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Working With a Micro Influencer: Small Following, Big Impact

Hootsuite

Using a micro influencer in your marketing strategy can have a big impact on your social media goals. We’ll answer all of that and more in this blog post. Why should you use micro influencers in your next marketing campaign? Like, what is a micro influencer? What can they bring to the table? What are micro influencers?

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How to Choose a Web Designer: 20 Questions to Ask Before Hiring a Web Design Company

Orbit Media Studios

You can use it to interview potential partners. By Andy Crestodina New messaging, new offerings, fresh leadership or updated branding. Suddenly, the website (and maybe the current web partner aren’t cutting it). It’s time to redesign. You’re on the quest to choose a new web developer …which can be a challenging, high-stakes decision.

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This day in search marketing history: February 20

Search Engine Land

Keeping it on pages is fine, we just don’t use it for Google News anymore.” Using the news meta keywords tag no longer helped Google understand your news content. Bing Webmaster Guidelines Updated To Include Demotions For Keyword Stuffing 2014: The warning said Bing may demote or delist a site that uses keyword stuffing.

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Summer Reading for B2B Marketers: 10 Must-Read Blogs to Get Back in the Zone

Adobe Experience Cloud Blog

Here are a few of the top B2B marketing reads you may have missed from our blog this year. SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore. SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore. Or maybe you took some vacation days of your own and need a pick-me-up to get back in the zone. If not, you’re not alone.

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Web fonts: How to make them work perfectly in email

Litmus

When you first start writing reports, you spend hours trying to figure out the best font to use. So stop trapping your message in images, and start using live text with web safe fonts and web fonts instead. In this blog post, I’ll break down: Web fonts vs. web safe fonts. Because, as big brands know, typography matters.

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