Exposure Ninja

JULY 11, 2025

Loading the Elevenlabs Text to Speech AudioNative Player… Google has rolled out a powerful new addition to its evolving search experience: AI Mode. AI Mode lets users ask longer, more detailed questions than traditional search. Quick Recap on Google’s AI Mode Google launched AI Mode in the U.S.

User-Generated

Exposure Ninja

JUNE 26, 2025

Picture this: Your potential client searches for “ current mortgage rates UK ” and gets their answer instantly, without ever clicking through to your website. Welcome to the new reality of AI Overviews , where Google’s AI-generated summaries are fundamentally changing how people discover and evaluate financial services.

Finance

Exposure Ninja

JUNE 23, 2025

AI Search tracking technology that’s revealing customer sentiment and market positioning in ways we’ve never seen before. Executive Summary Traditional SEO focused on keywords, search volume, and driving clicks through the familiar “10 blue links” model. The catalyst?

SEO

Exposure Ninja

MAY 16, 2025

Download my free copy Causes for a Gradual Drop in Website Traffic Changing Search Behaviours If your website traffic is dropping but rankings and site performance look solid, the cause might not be technical or strategic it could be a shift in user behaviour. The biggest driver behind changing search behaviour is generative AI.

User-Generated

Exposure Ninja

APRIL 17, 2023

At the start of 2023, we surveyed 97 small to medium-sized businesses to find out how they’re feeling about digital marketing — what their priorities are, what’s been working for them, what hasn’t been so successful, what they think about AI marketing, shoppable video platforms and more. That’s not our style.

Digital Marketing

Exposure Ninja

MAY 26, 2023

Google’s yearly I/O conference is the place to be…or at least…the live stream to watch if you want to be up to date on all the upcoming changes to Google search. Let’s jump in with the hot topic of the conference – upcoming AI changes to Google Search. But we saw just that at Google’s 2023 I/O conference.

PR

Exposure Ninja

FEBRUARY 9, 2024

Optimising your website is crucial to drive more traffic, leads, and sales. This guide will walk you through the main ways to optimise your website, with tips on how to apply these to your homepage, product and service pages, category pages, and more. Which Pages on Your Website Should You Optimise?

User-Generated

Exposure Ninja

NOVEMBER 13, 2023

One of the main things you need to think about is conversion rate optimisation, also known as CRO. Conversion rate optimisation for law firms Conversion rate optimisation is any action you take on your website to make it easier for potential clients to become leads. You’re optimising your website for conversions.

Law

Exposure Ninja

OCTOBER 16, 2023

Digital Marketing Digital marketing is any marketing that takes place online — via your website, search engine ranking, social media accounts, online adverts and more. They may find you through a search on a search engine, content marketing, digital PR, email marketing, video marketing, social media marketing and more.

PR

Exposure Ninja

MARCH 7, 2024

We’re talking e-commerce optimisation, SEO wizardry, conversion-focused design elements, and yes, even a blog that turns readers into raving fans and customers. Get free actionable marketing advice Request a review and our award-winning team will send you a 15-minute video audit of your website and marketing.

Transform

Exposure Ninja

MARCH 7, 2024

We’re talking e-commerce optimisation, SEO wizardry, conversion-focused design elements, and yes, even a blog that turns readers into raving fans and customers. Get free actionable marketing advice Request a review and our award-winning team will send you a 15-minute video audit of your website and marketing.

Transform

Exposure Ninja

FEBRUARY 2, 2024

You’re scared to make changes to improve the conversion rate in case it drops in the search engine rankings. For example, a Hubspot blog about writing a business proposal could include a CTA for their customer management software. Remember, when we talk about content, we’re not just talking about blogs.

User-Generated

Exposure Ninja

NOVEMBER 13, 2023

Well, let’s say a potential client is searching for personal injury law. Get free actionable marketing advice Request a review and our award-winning team will send you a 15-minute video audit of your website and marketing. If you write a blog, you should be writing it with your persona in mind. With your clients.

Law

Exposure Ninja

DECEMBER 3, 2023

Download our free guide, which includes a PPC checklist to ensure your ads are well-optimised. PPC ad campaigns include Google search ads, YouTube ads, banner ads and social media ads. Google search ads appear at the top and bottom of the search engine results pages (SERPs). They appear among the other search results.

Law

Exposure Ninja

NOVEMBER 27, 2023

You need to know who you want to reach with your content, the type of searches they’re making just before they become leads, and the searches they make at the start of their journey. Quality content, optimised for SEO and promoted across channels, helps your law firm be found more easily online. It nurtures prospects.

Content Marketing

Exposure Ninja

MARCH 7, 2024

We’re talking e-commerce optimisation, SEO wizardry, conversion-focused design elements, and yes, even a blog that turns readers into raving fans and customers. We’re talking optimised, user-friendly design that makes visitors want to stay and explore, not bounce faster than a low-budget trampoline.

Transform

Exposure Ninja

JULY 5, 2023

From blogging to creating social media posts and videos, it’s all about creating high-quality, relevant content that draws in the target audience and builds strong relationships with them. Share your expertise through blog posts, whitepapers, webinars, or podcasts to build trust and credibility with your audience.

Marketing Strategy

Emanuel P SEO Blog

OCTOBER 5, 2024

Small businesses and large enterprises alike are missing some good opportunities when it comes to their search engine optimization. That presentation sparked the creation of this blog post. Kurt Uhlir, Chief Marketing Officer, ez Home Search, Inc. Table of Contents Toggle What is SEO?

SEO

Exposure Ninja

MAY 26, 2025

Google has just launched something that could fundamentally change how your customers find and choose your products: AI Mode. While the marketing world scrambles to understand ChatGPT and traditional SEO , Google has quietly rolled out a search experience that transforms complex, multi-part queries into instant, comprehensive answers.

Transform