blog ai-search-optimisation-vs-seo 
Exposure Ninja
AUGUST 4, 2025
The integration of AI into marketing strategy is no longer optional, but the practical implementation remains unclear for many marketing leaders. Our two-year work with Age Care Bathrooms, an accessible bathroom fitting company , demonstrated what’s possible when AI-powered marketing is executed systematically.
Exposure Ninja
APRIL 7, 2025
When it comes to Wix vs Squarespace vs WordPress vs Shopify , each platform has its strengths and trade-offs. Flexibility: WordPress is highly customisable , allowing users to build anything from simple blogs to complex eCommerce stores and membership websites. So, your business is ready to go online and join the 1.1
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Exposure Ninja
JULY 24, 2025
As platforms like ChatGPT , Claude, Perplexity , Gemini and Google’s AI Overviews and AI Mode change the way people search, the brands getting mentioned in AI responses are the ones winning visibility, clicks and trust. At its heart is one crucial metric: AI Share of Voice.
Exposure Ninja
FEBRUARY 7, 2025
AI Overviews are Google’s latest search feature that uses generative AI to summarise search results. Users get quick, concise answers to certain queries directly within the search engine results pages (SERPs), with links to relevant web pages. When Were AI Overviews Introduced? Who Benefits?
Exposure Ninja
JULY 11, 2025
Loading the Elevenlabs Text to Speech AudioNative Player… Google has rolled out a powerful new addition to its evolving search experience: AI Mode. AI Mode lets users ask longer, more detailed questions than traditional search. Quick Recap on Google’s AI Mode Google launched AI Mode in the U.S.
Exposure Ninja
DECEMBER 12, 2024
You’ll notice something happening in your Google Analytics – organic traffic from traditional search might be slipping. Welcome to the next evolution of search. Google’s UK users have dropped year-over-year for the first time ever – and that’s before ChatGPT even had web search capabilities.
Exposure Ninja
JULY 18, 2025
AI Search is impacting the future of traditional search engines. Semrush predicts that AI Search traffic is on track to surpass traditional search traffic by 2028. Gartner’s calling it even earlier: they expect traditional search traffic to drop by 25% by 2026.
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