blog authors leigh-mckenzie 
Hubspot Marketing
JULY 22, 2024
AI search engines don’t respond well to spammy content and, instead, are looking for high authority, highly structured articles that the bots can easily scan. Let’s talk about one of my favorite examples: recipe blogs. I also asked Kaitlin Milliken, who assigned hundreds of articles a year from the HubSpot blog, for her perspective.
Backlinko
SEPTEMBER 6, 2024
In fact, Leigh McKenzie, head of SEO at Backlinko, uses Chrome extensions to speed up many daily SEO tasks. View metrics like Domain Authority (DA) and the average number of referring domains. For example, say you have a travel blog and want to examine your top competitors’ backlinks.
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Backlinko
MAY 14, 2025
As Leigh McKenzie, our Head of SEO puts it: Forecasting is hard, and imperfect, but its essential. last time we launched 10 blog posts, traffic increased by 18% in two months) Operational inputs: Fewer resources, delayed launches, or technical issues? This approach lets us prioritize effectively.
Backlinko
JULY 1, 2025
Create Helpful Website and Blog Content Effort Impact Budget Moderate to high High Free to high Attract your ideal customer with content on your website and blog that answers users’ questions. Done right, a single blog post can become your hardest-working salesperson. Yes, even any negative comments you get, too.)
Backlinko
MAY 12, 2025
You might think that SEO keyword stuffing only happens in blog content or sales copy. As Leigh McKenzie, Backlinkos head of SEO, says: You cant fake relevance by jamming your target phrase into every heading. Itll just confuse your audience and dilute your topical authority. And no one wants to read it, either.
Backlinko
AUGUST 21, 2024
Our Head of SEO, Leigh McKenzie , also reached out to the community on LinkedIn to share their favorite episodes and insights gained from these podcasts. Why You Should Listen to This Podcast The Authority Hacker Podcast has over 300 episodes, with new ones coming every two weeks. Find the podcast on: Spotify , Listen Notes 7.
Backlinko
JUNE 23, 2025
So, if your main domain is example.com , a subdomain for your blog would be blog.example.com. A subdirectory for your blog would be example.com/blog. Link Equity and Website Authority A big difference between these two URL structures is how they accumulate and distribute authority. com subdomain.
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