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Should Marketers Optimize for Bing? [Data + Expert Tips]

Hubspot Marketing

With more than a billion monthly users , Bing is the second most popular search engine globally. Moreover, since Microsoft’s acquisition of OpenAI earlier this year, Bing has begun integrating AI technology into its search engine, and its traffic has increased by more than 15%. Should you optimize for Bing? That’s a great question.

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27 Reasons Why Your Content Sucks

Content Marketing Institute

Nobody thinks their content sucks – or, in other words, is weak and not deserving to be believed. Blog posts that just sum up what you can find through Google searches. Blog posts that just sum up what you can find through Google searches. And yet, a lot of content sucks. We’ve all seen (and sometimes created) it.

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TikTok SEO in 5 Steps: How To Make Sure Your Videos Show Up in Search

Hootsuite

If you’ve been sleeping on your social media SEO strategy , this blog is for you. TikTok looks for videos that contain relevant keywords in their titles and descriptions, as well as videos that cover trending topics. Stick with us, and you’ll be on the For You page in no time. What is TikTok SEO? Fancy that! Video information.

SEO 114
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4 Things You Need To Know About Google’s Helpful Content Update

Marketing Insider Group

Google’s helpful content update sets the stage for gaining more site traffic. Understanding the search engine’s latest algorithm adjustment is key to ranking well, growing your online presence and avoiding loss of visibility. Google aims to maximize user experience by identifying sites with both helpful and unhelpful content. Key Takeaways.

Education 105
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The Ultimate Guide to Google Analytics in 2019

Hubspot Marketing

This guide might be long, but it’ll take you from zero to hero in 6,000 words. Lots and lots of reading and trial and error, it turns out. I’m not saying I’ve reached total mastery — there’s always something new to pick up — but I’m vastly more comfortable. And I want you to be, too. And if you still have questions, let me know!

Analytics 144
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Data Storytelling: How to Inspire & Convince with Data

CXL

But data has no value without understanding. While the data might make sense to you, it might appear as meaningless numbers on a page to people outside of your role. The benefits of data lie in the way you communicate it. Table of contents What is data storytelling? Table of contents What is data storytelling? Who is your story for? via Forbes ].