Brand Management, Branding, Customer and Traditional Marketing

Mastering Reddit for Brand Awareness & Reputation Management

Digital Marketer

DECEMBER 21, 2023

If you’ve spent only a few minutes redditting , you may be thinking it’s a place for cute cats and ridiculous memes… However, Reddit is also a place for the president , for customer support , and just about anything else you can imagine. This ties into increasing brand reputation as well.

Management

Management Branding Social Media Marketing Place

The Emergence of Fractional CMOs: A Powerful Shift in Marketing

Duct Tape Marketing

MAY 13, 2023

The Emergence of Fractional CMOs: A Powerful Shift in Marketing written by John Jantsch read more at Duct Tape Marketing As businesses evolve and competition increases, the marketing landscape is changing significantly. Traditional marketing agencies have long been the go-to solution for businesses seeking marketing expertise.

CMO

CMO Key Performance Indicator Traditional Marketing Brand Management

The rise of the position-less marketer by Optimove

Search Engine Land

MARCH 20, 2024

Defining the position-less marketer The position-less marketer, akin to versatile players in sports or music, excels in reshaping traditional marketing roles to drive business outcomes in the digital realm. This dynamic approach emphasizes adaptability and collaboration, fostering agility in marketing strategies.

Traditional Marketing

Traditional Marketing Marketing Marketers Copywriting

The rise of the position-less marketer by Optimove

Martech

MARCH 20, 2024

” Defining the position-less marketer The position-less marketer, akin to versatile players in sports or music, excels in reshaping traditional marketing roles to drive business outcomes in the digital realm. This dynamic approach emphasizes adaptability and collaboration, fostering agility in marketing strategies.

Traditional Marketing

Traditional Marketing Marketing Marketers Copywriting

Role of artificial intelligence in marketing

Sprout Social

MAY 9, 2023

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. As marketers, this is an essential advantage.

Marketing

Marketing Marketers Market Trends Manufacturing

Fractional CMO Benefits: Transform Your Business Marketing Strategy

Duct Tape Marketing

APRIL 24, 2023

Many CEOs or business owners say they just want customers from their marketing relationships, but I think a lot of them are starting to realize that there's a bit more to the equation. In a traditional business, a CMO would handle strategic planning, brand management, marketing campaigns, data analysis, and budget management.

Transform

Transform CMO Marketing Strategy Marketing

6 Must-Have Social Media Tools for Real Estate Agents

Hootsuite

JULY 24, 2023

In the old days, realtors had to market themselves on bus stops, billboards, and newspapers. While traditional marketing is still effective, competitive realtors know social media marketing takes the cake. Social listening and monitoring You’re going to want to know what the public sentiment of your brand is.

Real Estate

Real Estate Price Social Media Marketing Analytics

The Rise of Fractional CMOs and the Game-Changing Approach to Business Growth

Duct Tape Marketing

JANUARY 9, 2024

In this episode I emphasize the cost-effectiveness of this model, comparing it to traditional Chief Marketing Officer hires. The episode encourages your business to evolve their customer journey intentionally, emphasizing the transformative impact of strategic marketing. What is your customer journey look like?

CMO

CMO Customer Journey Transform Traditional Marketing

Digital Marketing trends: what you need to know in 2020

Rock Content

MARCH 25, 2020

Sales are often one of the biggest concerns of the marketing department. Building relationships with customers, trying to reach them, and even teaching them is all done with one focus in mind: helping a company sell more. That’s why we will focus first on Digital Marketing trends that result in sales.

Market Trends

Market Trends Digital Marketing Inbound Marketing User-Generated

Is The Corporate Website Dead?

Marketing Insider Group

JANUARY 27, 2014

Corporate website visits for most large brands is declining. And more attention is being stolen away by more progressive brands who have started acting like publishers and displaying content that your customers actually want to consume. We’ve heard a lot of talk about how brands need to act like publishers.

PR

PR Promotion Traditional Marketing Advertising

The 4 Cs of Social Media

Marketing Insider Group

SEPTEMBER 15, 2010

This misses the point, of course, since social media is about customer relationships and not really about the technology at all. In the past, I have written about the challenges of Social Media and The Brand , the power of Integrating Social Media and Search and asked Why Do You Tweet? Social Media And Your Personal Brand.

Whitepaper

Whitepaper Telemarketing Customer loyalty Social Media Marketing

The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

JUNE 2, 2010

Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditional marketing techniques. Sounds easy right?

Content Marketing

Content Marketing Manufacturing Inbound Marketing Telemarketing

What Is The Future Of The Social Media Role?

Marketing Insider Group

DECEMBER 16, 2010

To me it partly reiterates what I’ve been saying here in this blog and in my speaking opportunities: Go digital or go home But we must find a way to integrate digital and traditional marketing And we should use our best talent to drive change in our organizations What else can we learn?

Telemarketing

Telemarketing Marketing Mix Customer loyalty User-Generated

What Is The Future Of The Social Media Role?

Marketing Insider Group

DECEMBER 16, 2010

To me it partly reiterates what I’ve been saying here in this blog and in my speaking opportunities: Go digital or go home But we must find a way to integrate digital and traditional marketing And we should use our best talent to drive change in our organizations What else can we learn?

Telemarketing

Telemarketing Marketing Mix Customer loyalty User-Generated

The Changing Role of Marketing in 2020 – Culture and Customer Experience

Marketing Insider Group

NOVEMBER 16, 2019

Marketing isn’t sales. Marketing is simply a way of helping these customers and businesses find each other and build a mutually beneficial relationship. Focus on the customer. Delivering great customer experiences should be the goal of every department in the business. Focus On The Customer Experience.

Customer

Customer CMO Customer Journey Marketing

The Changing Role of Marketing in 2022 – Culture and Customer Experience

Marketing Insider Group

OCTOBER 16, 2021

Marketing isn’t sales. Marketing is simply a way of helping these customers and businesses find each other and build a mutually beneficial relationship. Quick Takeaways: Focus on the customer. Delivering great customer experiences should be the goal of every department in the business. What makes them tick?

Customer

Customer CMO Customer Journey Non-Profit

Fractional CMO: Reinventing Marketing Strategies

Duct Tape Marketing

MARCH 2, 2023

They will develop the marketing activities through strategic planning that could improve the relationship companies have with their clients, as they are able to understand better how to guide the perfect customer journey. Like this show? [05:28] Like this show? The term fractional CMO is definitely on the rise.

CMO

CMO Marketing Strategy Customer Journey Marketing

Push vs. Pull: Social Media and the Case for Marketing Optimism

Marketing Insider Group

MAY 10, 2010

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search.

Inbound Marketing

Inbound Marketing Telemarketing Transform Customer loyalty

Social Media and the Case for Marketing Optimism

Marketing Insider Group

MAY 10, 2010

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search.

Inbound Marketing

Inbound Marketing Telemarketing Transform Customer loyalty

Marketing Pro Pulse

Mastering Reddit for Brand Awareness & Reputation Management

The Emergence of Fractional CMOs: A Powerful Shift in Marketing

Trending Sources

The rise of the position-less marketer by Optimove

The rise of the position-less marketer by Optimove

Role of artificial intelligence in marketing

Fractional CMO Benefits: Transform Your Business Marketing Strategy

6 Must-Have Social Media Tools for Real Estate Agents

The Rise of Fractional CMOs and the Game-Changing Approach to Business Growth

Digital Marketing trends: what you need to know in 2020

Is The Corporate Website Dead?

The 4 Cs of Social Media

The 4 Most Common Mistakes in B2B Content Marketing

What Is The Future Of The Social Media Role?

What Is The Future Of The Social Media Role?

The Changing Role of Marketing in 2020 – Culture and Customer Experience

The Changing Role of Marketing in 2022 – Culture and Customer Experience

Fractional CMO: Reinventing Marketing Strategies

Push vs. Pull: Social Media and the Case for Marketing Optimism

Social Media and the Case for Marketing Optimism

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