Brand Management Branding Gen Z 
Sachs Marketing Group
MAY 30, 2025
This guide examines what is currently working in digital marketing, identifies tactics that are falling short, and outlines where savvy brands are investing next. Whether you’re a brand manager, business owner, or agency marketer, now is the time to audit and adapt. Whats Working in 2025 1.
The Drum
JUNE 4, 2025
Birds Eye, winner of Gold in the CPG/FMCG category at The DMA EMEA Awards, is showing that even legacy brands can think like challengers. Best known for its freezer staples, the century-old brand is embracing gaming, Gen Z humor, and pop-up culture to stay relevant—rewriting the frozen food playbook for a new generation.
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Search Engine Land
JULY 17, 2024
In 2024, brands are encountering a variety of challenges that can impact their reputation. Their decisions are under close scrutiny and require strategic foresight to effectively manage these issues. Several brands have encountered reputation problems due to their products. Legal battles. 29 to March 15, 2024.
Sprout Social
APRIL 12, 2022
Consumers continue to hold their favorite brands and businesses accountable for social and political issues. The internet and social platforms are vital tools for storytelling, brand management and connection. Across agencies, brands and nonprofits, 60% of those surveyed said the term public relations will need to be redefined.
Martech
FEBRUARY 23, 2023
Instead of creating a request in a project management tool then waiting for new versions of an existing image to be uploaded to the MAM, a marketer could create several versions in the DAM within a few moments. Getting brand manager approval of particular items such as logos. This simple change could save many hours.
Hootsuite
APRIL 4, 2022
It’s not just vanity: the number of comments on your TikTok video is a positive metric to share with your boss or potential brand partners, and prove to your parents that this is a real job, thank you. Quality TikTok commenters will engage with the content you’re making, ideally providing you some insight as a brand manager.
Sprout Social
JUNE 27, 2023
Social media manager. Brand manager. At MeUndies, Wolfley became the company’s first Social Lead, eventually becoming Brand Manager. But across all of these career milestones and titles, a common thread emerges when it comes to Wofley’s perspective: disruption as a path to professional and brand evolution.
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