Brand Management Communications Telemarketing 
Marketing Insider Group
JUNE 22, 2010
The evolution of device functionality has shifted from content creation (inputs) to communication (outputs) to sharing (community). The iPad, released on April 3, 2010 was the fastest device to reach 1 Million units sold (28 days) excluding only the Nintendo Wii and DS which were released during the holiday period.
Marketing Insider Group
DECEMBER 21, 2010
In 5 Benefits of Augmented Reality Marketing , Alex Smith from Punch Communications argues that the possibility and benefits of augmented reality are rolling around on the minds of marketing heads.
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Marketing Insider Group
SEPTEMBER 9, 2010
&# where they identify social media as presenting an “emerging crisis of brand identity&#. The answer is that brands have a compelling need: …to communicate who you are as a brand and what you stand for through social media in a far more consistent, strategic and global way.
Marketing Insider Group
MAY 17, 2010
Managers need to create action plans. Demonstrate accountability for improvement by changing manager’s compensation plans. Communicate progress against key actions on a regular basis. One more tip for managers: get a candy jar! Enact programs to address the biggest areas of dissatisfaction for employees.
Marketing Insider Group
AUGUST 24, 2010
imcchat – Moderated by @bethharte & @abarcelos, this chat focuses on integrated marketing communications and runs every Wednesday night at 8pm EST. Here are some great tips on how to create a successful tweet chat. Would you participate in a tweet chat that was hosted / sponsored by a brand? .&# What do you think?
Marketing Insider Group
MAY 17, 2010
Managers need to create action plans. Demonstrate accountability for improvement by changing manager’s compensation plans. Communicate progress against key actions on a regular basis. One more tip for managers: get a candy jar! Enact programs to address the biggest areas of dissatisfaction for employees.
Marketing Insider Group
NOVEMBER 24, 2010
Why Marketing is the Engine of the Company Marketing Owns the Pipeline Marketing Owns the Innovation Agenda Marketing Owns the Information The 5 B2B Marketing Imperatives: Communicate your understanding and perspective of your customer’s problems Expose your beliefs about how to solve them Provide evidence for how you can solve them Demonstrate (..)
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