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The uniform brand presence a la Apple can help you generate more revenue. Brandmanagement tool Marq found that “ consistent brand presentation across all platforms can increase revenues by up to 23%.” Provide enough details so that your non-marketing peers can embrace marketing’s principles and act accordingly.
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Roles based on management scope: Individual Contributor. VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. ContentMarketing. Media Planning. BrandMarketing. Marketing Operations. ContentMarketing.
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