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Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

The uniform brand presence a la Apple can help you generate more revenue. Brand management tool Marq found that “ consistent brand presentation across all platforms can increase revenues by up to 23%.” Provide enough details so that your non-marketing peers can embrace marketing’s principles and act accordingly.

CMO 132
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6 Content Marketing Tips That Drives Leads

Marketing Insider Group

If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours. Get creative.

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The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditional marketing techniques.

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Whatever Happened To The Business Case

Marketing Insider Group

Too often, budgets and marketing plans are simply based on last year (minus some standard percent). So as you finalize your marketing plans for 2011 , ask yourself if you have a solid business case. Related Posts: How To Focus On Your Marketing Plan Whatever Happened to Marketing Strategy?

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Social Media and The Brand

Marketing Insider Group

While this sounds very much like the common definition for Integrated Marketing Communications, the author is suggesting that we need to go farther and deeper in coordinating marketing plans. In the FastCompany Expert Blog post “How to Measure Brand Value: Likes, Followers, Influencers, Views?

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11 Reasons Why Outbound Telemarketing Programs Fail

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 29, 2010 3 Subscribe 11 Reasons Why Outbound Telemarketing Programs Fail Share My colleague Robert Krekstein is the Telemarketing (..)

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10 Reasons Why Mobile is Hot!

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot!