Brand Management Content Marketing Search Marketers SEO 
Search Engine Land
JANUARY 12, 2023
Part of his visit included a 89-page slide presentation, called “Search Integrity,” at Google’s Washington, D.C. Cutts said the same thing that Google had been telling the search marketing community for years – that Google’s results are determined by an algorithm and not tweaked to get particular sites ranking well.
Hootsuite
SEPTEMBER 21, 2023
If you’re tracking the ROI of digital marketing, you need to identify vanity metrics specific to each channel to make sure that you can prioritize actionable metrics that align with your unique business goals. Just because someone has seen your post doesn’t mean they care for your brand or products.
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Digital Marketer
DECEMBER 21, 2023
Reddit is an excellent medium for providing current social monitoring tactics to aid in brand management and data collection. I constantly see social media marketers saying they don’t “get” Reddit. Click here The challenge: Social media marketers and business owners need to be flexible when experimenting with new platforms.
Marketing Insider Group
JUNE 3, 2010
If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours. Get creative.
Marketing Insider Group
JUNE 2, 2010
Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditional marketing techniques.
Marketing Insider Group
JUNE 18, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Good stuff!
Marketing Insider Group
AUGUST 3, 2010
In the past I spoke about The 4 Most Common Mistakes in B2B Content Marketing and described the importance of understanding and analyzing keywords. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.
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