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How to Manage Your Online Reputation with Content Marketing

Marketing Insider Group

While it’s impossible to control everything related to your brand online, you can manage your online reputation with content marketing. With content marketing , you control the story. Your blogs, videos, social media posts, and every other aspect of content marketing are all within your realm to dictate.

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Plagiarism: What Is It and How Can It Hurt Your Content Marketing?

Rock Content

Plagiarism in Content Marketing Plagiarism is a bad look any way you slice it and can add up to consequences for anyone involved in it. But content marketers need to be especially careful. The following are some ways any form of plagiarism can hurt a brand or a content agency.

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10 Blogs to Bookmark: Content Marketing Edition

Adobe Experience Cloud Blog

Content marketing, of course! Here’s a list of 10 must-bookmark content marketing blogs — who makes your top 10? Areas of Expertise : Branding, storytelling. Content Marketing Association. Content Marketing Association. Areas of Expertise : Publishing, content marketing.

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What Are Branded Keywords And Why They Are So Important for Content Marketing?

Rock Content

A Content Marketing strategy seeks consistent results and leads that are aligned with the business differentials, right? Therefore, the correct choice of branded keywords will make all the difference in more advanced stages of your sales funnel. What are branded keywords? How important are branded keywords?

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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

If you’re tracking the ROI of digital marketing, you need to identify vanity metrics specific to each channel to make sure that you can prioritize actionable metrics that align with your unique business goals. Just because someone has seen your post doesn’t mean they care for your brand or products.

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5 Tools That Generate Content Ideas Fast

Rock Content

It takes research, SEO strategizing, and lots of time. That is a time that most marketing professionals and brand managers can use in other ways. WriterAccess is your one-stop shop for all things content marketing. Ideas generation doesn’t exist in a vacuum.

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What Are Content Managers, and How Do You Become One?

Hubspot Marketing

Below, you'll find everything you need to know about content managers, from what they do to how to become one. What are content managers, and what do they do? According to Senior Brand Manager Alicia Collins, "Content managers wear many hats. Let's take a look.