Search Engine Land
APRIL 12, 2024
The Google-Reddit partnership is a significant development that is reshaping online brand management. This collaboration allows Google to access Reddit’s data API to enhance its product search results with real-time content from Reddit’s platform. Business email address Subscribe Processing.
Search Engine Land
FEBRUARY 7, 2024
Image optimization If you work for a brand that prioritizes minimal text on their pages (like luxury brands), or if you’re required to have no text on key pages, then images become crucial. They serve as the equivalent of your text, conveying content to search engine crawlers. Business email address Subscribe Processing.
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Search Engine Land
JANUARY 12, 2023
Part of his visit included a 89-page slide presentation, called “Search Integrity,” at Google’s Washington, D.C. Cutts said the same thing that Google had been telling the search marketing community for years – that Google’s results are determined by an algorithm and not tweaked to get particular sites ranking well.
Search Engine Land
JULY 3, 2023
Thus, it is increasingly important for search engines and answer machines to identify trustworthy and authoritative sources and weed out all others. This recent evolution in SEO requires new tasks, skills and roles. Get the daily newsletter search marketers rely on. I believe digital authority management is the answer.
Hootsuite
SEPTEMBER 21, 2023
Vanity metrics in brand management While they can be really important and helpful, metrics like social media reach and sentiment scores can also be misleading out of context. Just because someone has seen your post doesn’t mean they care for your brand or products.
Search Engine Land
JULY 14, 2023
A digital strategy is how a brand positions itself across the online ecosystem. I have been talking about brand SERPs since 2013. I’ve learned that a brand SERP isn’t just a “pretty Google Business Card.” Why are brand SERPs important? Complete a separate analysis of the product brand SERP.
Hubspot Marketing
JANUARY 7, 2024
In turn, these shifts create many new marketing careers. Search Engine Optimization (SEO) / Search Engine Marketing (SEM) Search engine optimization refers to organically optimizing web content. This helps search engines index your content, which makes it easier for your audience to find.
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