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3 elements of a customer technology strategy

Martech

Software: ERP, finance, procurement, warehousing, logistics, etc. Software like ERP, finance, procurement, and logistics was used to enhance internal efficiency and reduce costs. If your brand were a real human, it would be time to consult a shrink. Focus: External effectiveness, making money.

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Strategies to Solve the "Dark Hole" Reporting Problem in Multi-Brand Lead Management

Lynton Web

(Multi-select brand options) "Are you working with any of our other brands/divisions?" (Yes/No/Not CRM Requirements for Multi-Brand Visibility Your CRM must support the complex relationships between corporate and brand-level entities. Here are some key considerations.

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How to Use LinkedIn Hashtags for Maximum Impact in 2025

SocialPilot

Instead of broad tags like #Finance, you align hashtags to post types: #StartupFinance for tips, #SMBLoans for product posts, and #CashFlowStrategies for explainer content. Performance Marketing Strategy,” “AI-Powered CRM,” “Employee Advocacy Tools”) Tip: Don’t stuff generic terms like “Marketing” or “Digital.”

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How to Showcase Hard Skills on Your Resume [+ List of 50 Skills]

Hubspot Marketing

This skill is vital if your role has any connection to finances. Customer Relationship Management (CRM) CRM skills demonstrate your ability to organize and analyze customer data and create targeted marketing campaigns. Best for: Brand managers, marketing professionals, and entrepreneurs.

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Sales and Marketing Alignment: Thought Leadership with Christine Crandell

Adobe Experience Cloud Blog

After I graduated with my Masters in Finance I joined PriceWaterhouse’s consulting group. Depending on the marketing organization’s core competencies, this can require minor tweaking or a wholesale overhaul of the marketing organization to develop a healthy balance between brand management, revenue generation and market strategy.