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No doubt many of you are familiar with the clarion call to align sales and marketing into smarketing. But, other departments are leaning on marketing to help them: Attract more prospects. Inform and educate potential customers. Digital marketing like SEO, email, and social media. Entice customers to renew and upgrade.
Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditionalmarketing techniques. Sounds easy right?
To me it partly reiterates what I’ve been saying here in this blog and in my speaking opportunities: Go digital or go home But we must find a way to integrate digital and traditionalmarketing And we should use our best talent to drive change in our organizations What else can we learn?
To me it partly reiterates what I’ve been saying here in this blog and in my speaking opportunities: Go digital or go home But we must find a way to integrate digital and traditionalmarketing And we should use our best talent to drive change in our organizations What else can we learn?
In the old days, realtors had to market themselves on bus stops, billboards, and newspapers. While traditionalmarketing is still effective, competitive realtors know social media marketing takes the cake. This will save time and improve efficiency in managing social media campaigns. How vintage.
And you know, the, the role of a typical CMO in an organization is strategic planning, brandmanagement, you know, obviously the marketing campaigns, analyzing data, helping develop and use a budget and, and maybe even managing team players. (05:43):
She pointed at the corporate website as a “traditionalmarketing vehicle” (ouch!) He declares that “the online presence of a brand will increasingly become the sum of its social exchanges across the web and not the website that many currently call home.” Not to promote their products.
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