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We spoke to Elina Soreby, BrandManager at Tele2 about the rebrand and the challenges of such an important undertaking. Elina Soreby, BrandManager, Tele2: The challenge for our team was that we wanted to modernise our graphic identity. What were the challenges when rebranding Com Hem to Tele2?
If you’ve ever walked into any retail store and been hounded by a sales rep then you know how annoying it can be for a B2B decision maker or influencer who is truly “just looking.” And like the person browsing in a retail store, they are not ready to speak with a vendor.
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