Martech

JUNE 10, 2025

Dig deeper: Guardrails and governance — How to protect your brand while using AI The GEO opportunity How can brands manage the newest narrative threat? In the marketing mix, generative engine optimization is at the intersection of SEO, content strategy, customer experience and data science disciplines.

Transform 86

Transform Customer Acquisition Finance User-Generated 86

Marketing Insider Group

DECEMBER 7, 2010

Edelman, who is the co-leader of McKinsey’s Global Digital Marketing Strategy practice. David starts with this great point: The internet has upended how consumers engage with brands. It is transforming the economics of marketing and making obsolete many of the function’s traditional strategies and structures.

Telemarketing 96

Telemarketing Inbound Marketing Transform Customer loyalty 96

Marketing Insider Group

DECEMBER 1, 2010

I wish I knew all the secrets so I could transform the world of B2B Marketing forever with a tell-all book. What I do know is that B2B Marketers have a ton of options today. I can’t speak for everyone but I haven’t seen a huge swing in the marketing mix toward branding.

Transform 92

Transform Whitepaper Telemarketing B2C 92

Marketing Insider Group

MAY 10, 2010

Stop dismissing social media as “hype&# – Accept the power of social media to transform the way we reach customers – not just in marketing – but also in sales, customer service, and beyond. Define your Social Strategy - There are 3 simple steps: Listen, Respond, Engage across marketing, sales and support.

Inbound Marketing 78

Inbound Marketing Telemarketing Customer loyalty Transform 78

Marketing Insider Group

MAY 10, 2010

Stop dismissing social media as “hype&# – Accept the power of social media to transform the way we reach customers – not just in marketing – but also in sales, customer service, and beyond. Define your Social Strategy - There are 3 simple steps: Listen, Respond, Engage across marketing, sales and support.

Inbound Marketing 78

Inbound Marketing Telemarketing Customer loyalty Transform 78

Marketing Insider Group

AUGUST 10, 2010

It seems the world of “fire, fire, aim&# has been transformed by the operational types whose visions stretch only as far as the next month’s sales goal. Charles Byers Aug 14 2010 Michael: Finally, finally, finally someone has articulated that old fashioned idea of planning before acting.

Marketing Strategy 73

Marketing Strategy Telemarketing Customer loyalty Marketing 73

Marketing Insider Group

AUGUST 10, 2010

It seems the world of “fire, fire, aim&# has been transformed by the operational types whose visions stretch only as far as the next month’s sales goal. Charles Byers Aug 14 2010 Michael: Finally, finally, finally someone has articulated that old fashioned idea of planning before acting.

Marketing Strategy 67

Marketing Strategy Telemarketing Customer loyalty Marketing 67