Marketing Insider Group

NOVEMBER 9, 2020

In looking across our clients and some of most successful brands doing content marketing today, we have found that number is around $8,000 a month. The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey.

CMO 116

CMO Marketing Marketers SEO 116

Adobe Experience Cloud Blog

APRIL 14, 2016

In fact, CMO Council reports that more than half of senior marketers say that using enriched or personalized content and digital interactions yield higher response and engagement rates. Your customers want you to know them and remember them every time they interact with your brand.

Direct Mail 91

Direct Mail Thought Leadership Key Performance Indicator Millennials 91

Marketing Insider Group

MAY 11, 2020

Content marketing allows you to build relationships that enhances brand trust. Content marketing focuses an organization on telling brand stories that resonate with customers. It involves brands acting more like publishers and creating content on a destination you own (your website) that attracts visitors. Source: Aberdeen).

Content Marketing 66

Content Marketing Thought Leadership eCommerce Marketing 66

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Startups Magazine) Over 90% of brands utilize social media for marketing. Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Duct Tape Marketing

APRIL 4, 2018

We’ve got millennials, we’ve got old fart Joey we’ve got to take care of, how do we balance that? Is this the CMO’s job to get better at this, or do we need experience officers? Being a guest on podcasts, getting yourself booked on podcasts is a really, really great SEO tactic, great brand building tactic.

Customer 60

Customer Communications Promotion Millennials 60

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Your brand presence gets bigger and more impactful. More attention on your brand.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145