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Insider Tips for Using ebooks in Your Content Marketing

OnDemand CMO

There’s no denying the appeal of ebooks: sleek and lightweight, these can live on your iPad or Kindle and are so popular that they even outsell physical books on Amazon. While a major moneymaker for publishers, ebooks also have great applications for your marketing strategy. See how this works its way into serving your brand!

eBook 87
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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. Write case studies, eBooks, white papers, etc. Author of Twitter Marketing for Dummies, Branding Yourself and Social CRM. New York, NY.

PR 111
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101 Landing Page Optimization Tips

Unbounce

And when your CMO or CEO has a “big idea” Weʼve all been there. The simplest way to do this is in a disconnected landing page that can break code conventions, brand guidelines, and can be efficiently measured to provide instant feedback on itʼs ridiculousness. Not ideal, but sometimes you have to think on your feet.

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5 tips for Developing an Effective Marketing Strategy

OnDemand CMO

Content takes many forms—blogs, ebooks, whitepapers, infographics, videos, etc. Whether you are writing a blog post, shooting a video, recording a podcast, or updating a social media feed, you need to keep your sales or branding goals at the forefront at all times. How will you develop content?

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64 B2B Marketing Tools and Resources

Adobe Experience Cloud Blog

To help you find the good stuff, we recently put together a new site with B2B marketing tools and resources that collects a whopping 64 eBooks, whitepapers, webinars, podcasts and blog posts to help you learn all these best practices and more. These blog posts, whitepapers, and podcasts can show you how to do it right.

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The Optimizely Podcast - episode 27: Turn your website into a conversion machine

Welcome Software

I was also reading through your website ahead of our conversation today, and I noticed you used the term fractional CMO in a few places. And I would just like to know what is a fractional CMO? Would you consider yourself a fractional CMO at this point? Stephanie Nivinskus: I am a fractional CMO, yes. Laura Dolan: Exactly.

CMO 40
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The Optimizely Podcast - episode 27: Turn your website into a conversion machine

Welcome Software

I was also reading through your website ahead of our conversation today, and I noticed you used the term fractional CMO in a few places. And I would just like to know what is a fractional CMO? Would you consider yourself a fractional CMO at this point? Stephanie Nivinskus: I am a fractional CMO, yes. Laura Dolan: Exactly.

CMO 40