Duct Tape Marketing

JANUARY 9, 2024

The episode encourages your business to evolve their customer journey intentionally, emphasizing the transformative impact of strategic marketing. 01:25): They quite frankly, rarely hire unless they're from a marketing background. 03:31): So just the textbook definition, what is a fraction CMO?

CMO 64

CMO Customer Journey Transform Traditional Marketing 64

Marketing Insider Group

SEPTEMBER 17, 2020

What does your CEO think of your marketing team? If you’re not sure how to respond, you should work on that relationship — especially if you’re the CMO. . Marketers can fall easily into the trap of sticking to traditional roles like advertising and brand development. Not sure if we’re the right one for your brand?

CMO 135

CMO Transform Marketing Marketers 135

Litmus

FEBRUARY 2, 2021

When a marketing leader is asked to do something outrageous—like show how they deliver business value to their organizations—hearts race, stomachs flutter, and questions fly. How do you translate brand equity in business terms? Marketing is complex, especially in a world where data dominates.

Finance 60

Finance CMO Transform Marketing Mix 60

Adobe Experience Cloud Blog

MARCH 7, 2017

Have you really experienced digital marketing if you haven’t attended Summit? I’m not going to say you haven’t, but there really is only one industry event for anyone that’s marketing in this transformational age. A new way to brand your marketing. Telling the story of your brand.

Transform 117

Transform Thought Leadership Marketing Marketers 117

Martech

NOVEMBER 3, 2021

Marketers are placing less emphasis on traditional analytics in favor of operations. “Marketing analytics actually went from #2 to #4 in the last year,” said Hurley, citing Gartner’s CMO Spend Survey. “But it still makes up a large percentage of where marketing teams are allocating their budgets.

Analytics 104

Analytics Product CMO Marketing 104

Duct Tape Marketing

NOVEMBER 10, 2022

But as marketing evolves, your approach to it needs to, too. In this episode, I talk with the CMO of Constant Contact, Laura Goldberg, about the state of email marketing, what effect channels like SMS are having, and how to utilize email effectively today to build trust across the generations who use it. That role evolved.

Email Marketing 92

Email Marketing CMO Non-Profit Marketing 92

Marketing Insider Group

SEPTEMBER 19, 2013

Recently I was asked for my thoughts on some of the top challenges and questions on content marketing. Marketers and brands are trying to understand content marketing and how to execute successful content marketing programs. What are the most common mistakes brands make with content marketing?

Content Marketing 87

Content Marketing Transform Thought Leadership Marketing 87

Marketing Insider Group

OCTOBER 18, 2012

As Bill Lee mentions in this widely shared Harvard Business Review article, CEOs are starting to see that traditional marketing is dead. And he continues to report that CEOs have lost patience with marketing. Marketing has an opportunity to lead this change. The Social Business Imperative. The Social Business Model.

Transform 88

Transform Traditional Marketing CMO Branding 88

Adobe Experience Cloud Blog

DECEMBER 16, 2014

Aditya leads the marketing excellence practice at Bain, and works with some of the world’s leading brands and marketers. Here are my takeaways from this insightful conversation: First and foremost, fellow CMOs, our role is going to expand. Third, marketing now needs to move at the speed of digital. That means fast.

Marketing Mix 134

Marketing Mix Finance CMO Analytics 134

Marketing Insider Group

NOVEMBER 15, 2012

I’d love to hear your thoughts and points of view… 2012 Marketing Year-In-Review. Companies are beginning to wake up to the fact that there is a leadership gap in marketing due to the prevalence of “classically trained” traditional marketers who increasingly are pushing out more messages than our audiences can consume.

Transform 83

Transform CMO Marketing Marketers 83

Marketing Insider Group

FEBRUARY 16, 2012

Change is coming to B2B Marketing. But I think change is happening so quickly that buyers are beginning to increase their rejection of promotional messages and are expecting digital relationships with brands who know what they are doing. Make it a mission to transform your organization into a social business. Are you ready?

Transform 82

Transform CMO Marketing Marketers 82

Duct Tape Marketing

NOVEMBER 1, 2017

It’s funny because where marketing is today has really lost sight of what Drucker was talking about. It has transformed marketing into how do we find people and persuade them that our product or services is worth doing? And what he was talking about was literally creating a customer from nothing. Just so you know.

Transform 36

Transform Marketing Marketers Thought Leadership 36