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Conversational marketing: What it means for your social media strategy

Sprout Social

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. Some 70% of people agree they expect conversational experiences from brands. To provide the best customer experience possible, invest in conversational marketing. What is conversational marketing?

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2024 Predictions: Ecommerce and retail

Martech

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. The data will be connected, enabling brands to offer more ways for shoppers to discover and purchase, either digitally or in physical stores. “If

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In This Dame and Age - Marketing Trends Event Recap 

Set Up

The Setup Women in Marketing series highlights the thoughts and advice of prominent marketing brand and agency leaders in companies such as Aflac, Mizuno, Great Clips, Lionsgate, Blackbaud, and Regal Cinemas. The takeaways from these blogs are not only informative, but incredibly insightful for any marketer on their career path.

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Navigating a sea of screens: How social reinforces digital out-of-home ads

Sprout Social

According to the Digital Out of Home Advertising Market report, the digital out-of-home market is expected to grow at a compound annual growth rate of over 10% to reach a market size of more than $33 billion in 2026. so there are a lot of screens for brands to use to grab attention.

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Unprompted: Combine data with AI to turbocharge your marketing

Unbounce

You lead complete and total digital transformations, even at the enterprise level. Tell us a little bit about the opportunity that you saw, in the market and about Fastloop’s, you know, point of difference. [00:14:28] Companies are overloaded with marketing technology. You build strategy, you structure and shape data.

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Unprompted: Combine data with AI to turbocharge your marketing

Unbounce

You lead complete and total digital transformations, even at the enterprise level. Tell us a little bit about the opportunity that you saw, in the market and about Fastloop’s, you know, point of difference. [00:14:28] Companies are overloaded with marketing technology. You build strategy, you structure and shape data.