Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Gen Z 113

Gen Z Branding Millennials Transform 113

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Transform 109

Transform Manufacturing Pharmaceutical Analytics 109

Buffer Marketing

AUGUST 16, 2023

Maintain a thorough understanding of your agency's financial health. Digital tools like Beaconstac help you create electronic business cards that reflect your branding. Those are the key tactics that transformed my PR agency from a humble startup to a seven-figure success story. Plus, these cards save you printing costs.

Transform 52

Transform PR Key Performance Indicator Thought Leadership 52

Search Engine Land

OCTOBER 16, 2023

How NP Digital increased Adobe Substance 3D non-branded traffic by 494%. Million Via SEO Migration strategy for the win.

Transform 135

Transform Non-Profit Health SEO 135

SmartBrief - Marketing

MARCH 17, 2024

For influencers able to amass a sizable following, a plethora of opportunities emerge, including brand partnerships, collaborations and even the potential to launch their own companies and brands. This deeper understanding will help them select influencers for future engagements that align best with their brand ethos and beliefs.

Influencer Marketing 107

Influencer Marketing Health Transform Marketing 107

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. In doing so, they have leveled the playing field for brands of all sizes and industries.

Analytics 84

Analytics Branding Health Key Performance Indicator 84

Hootsuite

SEPTEMBER 28, 2020

In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. In 2020, we’ve seen how crucial it is for brands to use social media as a way to protect and strengthen relationships.

Transform 144

Transform Health Marketing Marketers 144

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Branding 111

Branding Health Customer loyalty User-Generated 111

Sprout Social

FEBRUARY 29, 2024

Let’s explore the core AI functionalities transforming businesses today, from machine learning and natural language processing to deep learning for AI automation. This comprehensive analysis, including share of voice, engagement, sentiment and impressions, helps identify key areas where a brand stands out or needs improvement.

Transform 118

Transform User-Generated Analytics Market Trends 118

Sprout Social

AUGUST 15, 2023

not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. How do they identify brand mentions for competitive analysis? and immediately identify keywords for data analysis to reveal brand health or customer experience insights. Enter: named entity recognition (NER).

Branding 85

Branding Key Performance Indicator Transform Health 85

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Branding 129

Branding Transform Thought Leadership Advertising 129

Buffer Marketing

NOVEMBER 1, 2023

In my 20s, I fell down a health and fitness rabbit hole.   It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.  

Branding 85

Branding Health PR Transform 85

Martech

NOVEMBER 9, 2021

He noted that there are specific challenges for CPG brands that have to fuel segmentation and insights with vast amounts of customer data. To meet the challenge, Reckitt implemented a wholesale digital transformation around data. This began the two-year transformation journey the company is still refining. “We

Transform 106

Transform Health Entertainment User-Generated 106

Jeff Bullas

MARCH 15, 2023

It was developed by OpenAI (started in 2015) and is a language model that uses a transformer neural network (let’s just say it uses “technology”) to generate human-like text responses to user queries. Mental health support Another potential application for ChatGPT is in the field of mental health support.

Health 202

Health User-Generated Transform Education 202

Adams & Knight Marketing

JUNE 24, 2020

“If employees and colleagues of a health system are not living our brand promise, it will not come through in the brand experience,” states Reem Nouh, SVP at Adams & Knight. “It’s very critical that we build brands from the inside out.” Click here to listen to podcast.

Transform 130

Transform Health Digital Marketing Marketing Strategy 130

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. Many brands are already leading the way. Ben & Jerry’s.

Branding 110

Branding Transform Fashion Health 110

illumin

MARCH 14, 2024

The company is still in the process of rolling out Charlie to the marketing organization, but the platform is already being used by hundreds of people in Pfizer’s central marketing team and thousands of employees across the company’s various brands. “ As a result, we can expect more regulatory compliance implications.

Pharmaceutical 97

Pharmaceutical Transform Health Marketing 97

Businesses Grow

MARCH 18, 2024

SXSW 2024 seemed more somber as attendees pondered deep fakes, the existential nature of AI, humanoid robotics, quantum computing, inclusivity, and mental health. I skipped out on the celebrities, the movie debuts, and the glitzy brand activation parties in favor of relevant topics, smaller discussions and intimate dinners.

Gen Z 128

Gen Z Transform Energy Thought Leadership 128

Martech

JANUARY 28, 2022

Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. Now, new marketing technologies allows brands to make decisions based on real-time customer data. Source: Tristan Silhol.

Transform 117

Transform Fashion Health Marketing 117

Hootsuite

OCTOBER 21, 2020

Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. Even today, in the face of declining organic reach, every top brand posts to social at least some of the time.). But for many customers, social media defines your brand.

Transform 137

Transform Communications PR Promotion 137

Martech

DECEMBER 27, 2023

The challenge for MOps is not just about simplifying jargon but about reframing their insights and metrics in a context that underscores their impact on overall business health and growth. A cutting-edge social media campaign focusing on brand awareness doesn’t do much good when the C-Suite’s primary goal is to increase direct sales.

Transform 113

Transform Communications Marketing Marketers 113

Set Up

OCTOBER 10, 2023

In 2020, transparency was a huge priority for Healthcare marketers and technology was transforming the space and connecting patients with doctors like never before. Adopting B2B Marketing Approaches Brian Yokley, the VP of Marketing for Strive Health, made the point that B2B marketing is extremely influential in the Healthcare space.

Transform 59

Transform Health CMO Key Performance Indicator 59

The CMO Survey

FEBRUARY 24, 2021

Almost a year into the Covid-19 pandemic and amidst enormous death and suffering, we have witnessed a year full of transformation and challenge for the field of marketing. Marketers focused their attention on building brand value that connects with customers and retaining customers throughout the pandemic and into 2021.

Transform 130

Transform CMO B2C Digital Marketing 130

Businesses Grow

DECEMBER 26, 2022

Five reasons why your marketing department needs to focus on personal branding. Two impactful blog posts on personal branding posts came in at number 10 and 11 in our countdown ( this is number eleven ). Declines in mental health have been coming at us since the 1960s. Here we go: 10. Why not focus there? I collect trends.

Transform 91

Transform Health User-Generated Branding 91

Martech

JANUARY 10, 2022

Adtech has transformed the OOH space over the last year, and as the pandemic continues with new variants like Omicron, ridesharing services might offer an alternative to those who still have health concerns about riding mass transit. Read now: Uber OOH selects Vistar Media as SSP programmatic partner. Why we care.

Transform 96

Transform Health Entertainment Advertising 96

Econsultancy

MAY 16, 2022

How can brands connect with consumers today in the face of rising living costs? I spoke with Ben Osborne, Director of Insights at Siegel+Gale EMEA, to hear his thoughts on what it means to be a consumer-led brand, and the strategies that brands will be working on in the coming months. What does real brand purpose mean to you?

Branding 90

Branding Transform Health Retail 90

Rock Content

DECEMBER 20, 2023

” Some we loved, marveling at the genius behind reshaping a brand, while others left us unsure if we truly grasped the concept. In this article, I’ll guide you through the key rebrandings of 2023, exploring what drove brands to embrace change. Before rebranding comes branding. We work to create memorable brands.

Transform 52

Transform Pharmaceutical Branding Communications 52

Adobe Experience Cloud Blog

OCTOBER 21, 2015

Health insurance MVPs were also out and about attending AHIP’s Consumer Experience & Digital Experience conference. The show aimed to bring health plans practical ways that digital engagement can help transform how consumers interact with their health and the health system.

Transform 134

Transform Health Thought Leadership CRM 134

Martech

DECEMBER 29, 2023

The data will be connected, enabling brands to offer more ways for shoppers to discover and purchase, either digitally or in physical stores. “If Brands need to be everywhere. Using AI for optimal tone and brand consistency Ecommerce brands can only approximate the human warmth experienced by a successful in-store purchase.

Retail 114

Retail eCommerce Gen Z Transform 114

Digital Marketer

SEPTEMBER 18, 2023

But here’s the kicker: with just a bit of human editing and smart prompting, AI content can transform from simply good – to indistinguishable from top human writers. This can lead to content peppered with misleading or outright false information, damaging your brand’s credibility.

Transform 121

Transform User-Generated Marketing Marketers 121

Martech

JUNE 12, 2023

These firms often enjoy significant market presence, a recognized brand and economies of scale. This inherent bias toward their current successful products may limit their adaptability and make them susceptible to transformative technologies introduced by agile startups or innovative competitors. Prioritizing customer needs.

Transform 69

Transform New Technology Health Management 69

Search Engine Land

NOVEMBER 8, 2022

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. In this article, I will share some of the core principles of brand marketing and how they may be reflected in criteria that can positively demonstrate expertise, authoritativeness and trustworthiness.

Branding 96

Branding Non-Profit Real Estate Transform 96

Sprout Social

MAY 31, 2023

Each passing year throws in a new challenge, whether that be keeping up with audience interests, navigating tough economic conditions or even defusing an unexpected brand crisis. Corporate communications teams have become responsible for safeguarding their brand from potential misfires caused by AI technology.

Communications 120

Communications PR Transform Law 120

Sprout Social

MARCH 12, 2021

As people around the globe struggled to adjust to rapid changes in their lives, brands and marketers had to radically transform how they communicate with their audiences. Social media and digital channels often became brands’ only options for connection and conversation during a time when many were feeling isolated.

Communications 97

Communications Transform Health Management 97

SocialPilot

MARCH 11, 2024

In this blog, we’ll get into the crux of how AI is reshaping the influencer marketing landscape and discover which AI tools are the helping hand in this transformation. How is AI Changing Influencer Marketing Game AI has significantly transformed how marketers and brands used to do Influencer marketing.

Influencer Marketing 74

Influencer Marketing Transform Marketing Marketers 74

Sprout Social

APRIL 7, 2020

So we’re left wondering what is appropriate to share on social media, how businesses can contribute to the conversation and what this means for brands moving forward. Brands and celebrities are changing how they respond. The conversation sentiment in March hit a high of 50% positive. Consumers embrace the stay-at-home lifestyle.

Branding 112

Branding Transform Gen Z Entertainment 112

Search Engine Land

JULY 11, 2023

It is quite a big transformation for the client, but they said they wanted to be challenged so everyone feels ready. Their brand director said it was too far off brand.” They just had to put themselves more in the brand’s shoes, thinking a bit more commercially, giving them a different perspective.

SEO 70

SEO Branding Education Transform 70