Search Engine Land

OCTOBER 14, 2022

They are: Brand vs. non-brand clicks. SEO CAC (customer acquisition cost). SEO keyword performance (we’re bringing it back!). Brand vs. non-brand clicks. First, brand traffic indicates a level of awareness and intent that means these users aren’t net-new. SEO’s impact on other channels.

SEO 104

SEO Non-Profit Customer Acquisition Analytics 104

Bannerflow

APRIL 6, 2023

According to the Harvard Business Review , “In deciding which marketing tactics to employ, it’s critical to track how customers are reassessing priorities, reallocating budgets, switching among brands and product categories, and redefining value.

Transform 52

Transform Customer Acquisition Marketing Mix Marketing 52

Marketing Insider Group

NOVEMBER 18, 2020

Marketing strategy , however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. Create Content that Addresses Your Customer Journey. Create a Brand Identity.

Marketing Strategy 140

Marketing Strategy Finance Marketing Marketers 140

Marketing Insider Group

AUGUST 30, 2019

Marketing strategy, however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Marketing Insider Group

AUGUST 30, 2019

Marketing strategy, however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8