Unbounce

OCTOBER 24, 2023

She writes audience-specific stories to connect brands with their ideal customers. When she’s not saving the world from un-fun marketing or researching everything about the science of fun, she’s building her animal rescue, Maison Misha. SaaS marketing is, well, marketing your SaaS products, which are often subscription-based.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

She writes audience-specific stories to connect brands with their ideal customers. When she’s not saving the world from un-fun marketing or researching everything about the science of fun, she’s building her animal rescue, Maison Misha. SaaS marketing is, well, marketing your SaaS products, which are often subscription-based.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Martech

NOVEMBER 9, 2021

Keeping the customers you have, and keeping them engaged, may be the better strategy towards sales growth. An often-cited statistic shows that it costs five times as much to find a new customer than to keep one. Yet by more than a two-to-one margin, companies focus on customer acquisition over customer retention.

Customer 114

Customer Customer Journey Retail Customer Acquisition 114

Use Insider

FEBRUARY 9, 2024

Their objective is to create a unified and consistent customer experience that aligns with the organization’s brand values and marketing goals. 3 characteristics of enterprise marketing Marketing at enterprise-level organizations differs from traditional marketing in three main ways.

Marketing Strategy 52

Marketing Strategy User-Generated Customer Journey Marketing 52

Marketing Insider Group

FEBRUARY 8, 2021

SaaS brands need to communicate complexity with simplicity. Since the SaaS business model requires a long-term customer relationship, content that forms and nurtures that relationship is essential. Content marketing builds brand awareness in a crowded field and drives ROI. SaaS Brands Need a Long-Term Marketing Strategy.

Content Marketing 133

Content Marketing Whitepaper Marketing Marketers 133

Neil Patel

MARCH 8, 2023

In the most basic terms, customer lifetime value measures how much a customer will spend over their entire “lifetime” with your company. Customer lifetime value goes beyond traditional marketing practices by providing insight into a customer’s long-term value to your business. You’re a perpetual presence.

Customer 76

Customer Shipping Price Customer Acquisition 76

Marketing Insider Group

FEBRUARY 13, 2023

Image Source: Investopedia As with all types of marketing , B2B marketing is performed to attract quality leads and convert them into loyal customers. Great marketing is key to grabbing and keeping the attention of potential customers, and ultimately turning them into conversions. It needs a bit of a re-definition.

B2C 120

B2C Whitepaper Marketing Marketers 120

Digital Marketer

MAY 19, 2023

Basically, the cost of everything is high and getting higher, and boy, is that going to pinch when it comes to netting those customers for your business. Worse, especially for marketers and businesses reliant on expendable income, is the Consumer Price Index (CPI). Well, stellar customer service is mandatory.

User-Generated 76

User-Generated Marketing Marketers Transform 76

Exposure Ninja

OCTOBER 16, 2023

To help you out, we compiled a list of the most common marketing terms and some uncommon ones you can use to impress your colleagues. This section includes some of the most common types of marketing. This could include a customer relationship management system, an email marketing platform, design software and analytics platforms.

PR 52

PR Marketing Marketers User-Generated 52

Rock Content

MARCH 4, 2020

Digital Marketing is any and all marketing efforts that rely on electronic devices, and in extension, the internet. It’s the group of activities that a company (or individual) performs online to attract new business opportunities , creating relationships and developing a brand identity. Why your company needs Digital Marketing.

Digital Marketing 52

Digital Marketing B2C Marketing Marketers 52

Rock Content

APRIL 30, 2020

Every search presents the opportunity for your brand to offer the best response to what users are looking for. SEO plays a role in SEM (Search Engine Marketing), which covers all search engine strategies, including paid ads and sponsored links. Always seek to align these SEO objectives to your brand’s macro-objectives.

SEO 81

SEO User-Generated Digital Marketing Communications 81