Branding Customer Journey Product Marketing Transform 
Martech
DECEMBER 22, 2021
The sheer amount of customer data available to brands almost makes fragmentation inevitable. Even when using a CDP or DMP , marketers need robust solutions and strategies to overcome these issues. Positive marketing industry tailwinds. Here are some of the important factors working in marketers’ favor.
Sprout Social
MAY 18, 2023
Social media copywriting varies greatly by industry and brand. Answer key questions like: What kind of content does our audience want from our brand? How do our posts address customer pain points? What niches or subcultures does our brand resonate with? How do they expect us to sound? What are competitors doing right?
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Power Digital Marketing
JANUARY 19, 2023
Brands spend an average of 13.8% of their total budget on marketing, so there’s no question that marketing is one of the most significant drivers of growth for businesses. Marketing analytics is the lifeblood of any brand looking to make a more meaningful impression on consumers. 2 Here’s why.
Martech
NOVEMBER 3, 2021
“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. With this new emphasis on digital products and experiences, marketers have the opportunity to capitalize on the data gained from them.
Martech
MARCH 15, 2022
Brand strategy is built on a platform of differentiation, where a company can use its value prop to create competitive advantages and satisfy customer needs. The key to long-term success is using brand strategy to define your market position in order to create market share and revenue growth.
Martech
JANUARY 21, 2022
“Marketers are expected to deliver campaigns that cultivate rich customer experience and drive brand awareness, all within a quick turnaround time,” said Megan Sangha, Senior Product Marketing Manager at Wrike, in her presentation at our MarTech conference. Source: Megan Sangha.
Welcome Software
SEPTEMBER 26, 2023
Fast forward eight years, and Dow Jones went through a complete transformation. Experimentation had become a part of their DNA, from running just a few experiments each year on subscription landing pages to juggling hundreds across all brands, platforms, and teams, tackling all key performance metrics. So, why am I here today?
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