Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing. Email marketing. Social media marketing.

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Digital Marketing Traditional Marketing Social Media Marketing Marketing 174

Marketing Insider Group

SEPTEMBER 28, 2021

Digital marketing goals and challenges – every business has them. The goals we’ve set for our Digital Marketing programs also change constantly, depending on internal and external factors. Digital marketing goals often focus on new customer acquisition, better leads, and brand awareness.

Digital Marketing 105

Digital Marketing Customer Acquisition Marketing Marketers 105

Trade Press Services Newsletter

JANUARY 4, 2024

2024 is poised to be a revolutionary year for B2B marketers. From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Do you want to increase visibility, establish thought leadership, enter a new marketplace, or launch a new product or service?

Thought Leadership 130

Thought Leadership Whitepaper Analytics Marketing 130

Hubspot Marketing

APRIL 29, 2019

I think you'll agree with me when I say digital marketing -- and all its sub-categories, including SEO, social media, content creation, email, and more -- is critical for any company's growth in 2019. Keep reading to learn the 12 critical tips HubSpotters want you to know before you implement or refine your own digital strategy.

Digital Marketing 145

Digital Marketing Marketing Marketers Thought Leadership 145

Adobe Experience Cloud Blog

MAY 29, 2019

More specifically, you have to consider which digital marketing channels you should be prioritizing. Maintaining a consistent stream of high-quality content on social media—including things like special offers, polls, surveys, and discounts codes—can have a strong impact on your brand image. Advertising—A reinvented classic.

Digital Marketing 134

Digital Marketing Thought Leadership Marketing Marketers 134

Sachs Marketing Group

JANUARY 30, 2023

The legal industry has been slow to adopt digital marketing strategies compared to other sectors, but the trend is changing rapidly. Digital marketing can help law firms reach potential clients, increase brand awareness, and improve their reputation.

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Law Digital Marketing Whitepaper User-Generated 92

Calvyn Lee Blog

DECEMBER 3, 2023

For me, effective content marketing means extracting the knowledge, expertise and experience from the minds of your team. It makes them fall in love with your brand. Why Content Marketing Works for B2B Firms So why is content marketing so well suited to B2B? And content marketing provides exceptional leverage.

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Content Marketing Thought Leadership Marketing Marketers 130

Neil Patel

OCTOBER 25, 2020

But should you build your own in-house marketing team or hire an agency partner? The Benefits of Working With a Digital Marketing Agency. Digital agencies are companies that help other businesses perform a specific function such as marketing, development, or design. Brand Familiarity.

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Digital Marketing Marketing Marketers Thought Leadership 145

Marketing Insider Group

DECEMBER 29, 2020

We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Brand strategy, customer loyalty, and innovative technology are paramount.

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Market Trends Digital Marketing Marketing Marketers 144

Unbounce

MARCH 23, 2023

After all, how are folks going to buy your stuff or sign up for your service if they don’t even know your brand exists in the first place? Enter: The Internet and the wide, webby world of digital marketing. Choose your marketing channels, create some content, and voilà. What is digital marketing?

Digital Marketing 75

Digital Marketing Affiliate Marketing Social Media Marketing Marketing 75

Martech

APRIL 12, 2022

The Digital Markets Act (DMA), a regulation the content of which was agreed among European Union officials last month, will most obviously impact tech giants — “gatekeepers,” as they are referred to — like Amazon, Apple, Google, Meta and Microsoft. Get the daily newsletter digital marketers rely on.

Digital Marketing 84

Digital Marketing Thought Leadership Law Marketing 84

Adobe Experience Cloud Blog

JUNE 9, 2010

Top B2B marketers understand two key objectives 1) Building new business and 2) Becoming a thought leader. 56% of B2B marketing executives stated “positioning our company as a thought leader” as their top objective in a recent Economics Intelligence Unit study. This puts huge importance on being a thought leader.

Thought Leadership 105

Thought Leadership CRM Social Media Marketing Digital Marketing 105

Adobe Experience Cloud Blog

SEPTEMBER 27, 2018

Digital marketing is ever-changing as innovation creates new opportunities for marketers every day. Trending digital marketing strategies keep marketers on their toes trying to innovate new and different ways to engage their audiences. Virtual and Augmented Reality. Artificial Intelligence. Vertical Video.

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Digital Marketing Marketing Strategy Thought Leadership Shoppers 134

Adobe Experience Cloud Blog

JANUARY 17, 2017

Author: Ellen Gomes In the world of content marketing, it’s inescapable: Success comes down to engagement. You can have thoughtful branding, great products, and a hard-working team, but if you’re not engaging your buyers through each step of the customer lifecycle, you’ll never reach your full potential. Ask Them to Engage.

Digital Marketing 134

Digital Marketing Content Marketing Thought Leadership Key Performance Indicator 134

Adobe Experience Cloud Blog

APRIL 4, 2017

Author: Mike Tomita What kind of digital marketing are you doing? As the Director of Online Marketing at Marketo, I get these asked these two questions all the time. Mainly because I know the person asking will try and apply the answers to their own digital efforts. Let’s get digital! What works? Your Website.

Digital Marketing 134

Digital Marketing Marketing Strategy Thought Leadership Advertising 134

Adobe Experience Cloud Blog

JUNE 5, 2019

Marketing is rapidly transforming—from a cost center that supports sales and organizes activities to a revenue generator that sources and contributes to revenue. Digital marketing key performance indicators (KPIs). Prioritizing the right digital marketing KPIs. And what’s at the heart of this evolution?

Digital Marketing 134

Digital Marketing Key Performance Indicator Transform Thought Leadership 134

Adobe Experience Cloud Blog

OCTOBER 14, 2016

This is an uncertain and very different context for foreign brands, from the U.S. and other countries, to market within. Here are some key features that marketers should know about the Chinese digital landscape, as well as some useful, practical advice on how to market in that region: Different Media Platforms in China.

Digital Marketing 134

Digital Marketing Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

MAY 24, 2018

Ready to take your digital marketing campaigns to the next level? Have you been Googling for examples, templates, and/or case studies of great digital marketing campaigns? Consumers and buyers are inundated with digital messaging in the modern marketplace, so how do you stand out from the crowd? This is 2018.

Digital Marketing 134

Digital Marketing Key Performance Indicator Thought Leadership Marketing 134

Content Marketing Institute

JANUARY 12, 2018

But, interestingly, I’ve started to see an increasingly larger opportunity for content marketers to play a true leadership role in that broader marketing strategy. Content marketing strategy can be the foundation for a nonexistent integrated digital marketing strategy. Let me explain. Click To Tweet.

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Digital Marketing Marketing Strategy Content Marketing PR 111

Adobe Experience Cloud Blog

JANUARY 11, 2017

Author: Mike Tomita Let’s face it, even the savviest marketing teams sometimes don’t have the bandwidth to take on digital marketing , which is a strategy in itself. There are many reasons to consider hiring a digital marketing agency. At its core, digital marketing is a series of trial and error tasks.

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Digital Marketing Thought Leadership Marketing Marketers 115

Adobe Experience Cloud Blog

OCTOBER 20, 2017

A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. But digital technology is evolving at a rapid pace, and taking everything else with it. Michael Brenner.

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Digital Marketing Marketing Strategy Marketing Marketers 134

Search Engine Land

APRIL 24, 2024

LinkedIn advertising connects brands with a niche audience of professionals and decision-makers in a business-focused environment. Unlike other social platforms, LinkedIn’s user base is predominantly professionals who engage with business content, making it perfect for B2B marketing. Why LinkedIn?

Advertising 98

Advertising Advertisers Thought Leadership User-Generated 98

Adobe Experience Cloud Blog

FEBRUARY 3, 2015

For example, having a buyer commit to your brand in a small way, like a reward program or ‘liking’ or ‘following’ you on social media sites, makes them more likely to eventually purchase from you. Digital Marketing b2b Consumer'

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eBook Digital Marketing Thought Leadership Price 134

Adobe Experience Cloud Blog

DECEMBER 7, 2017

In this blog, I’ll cover how to measure digital marketing metrics and ROI for email, social media, and website landing pages. . Big Stuff” swayed all of the hips—to where we see it today, and it continues to be a primary source for brands to engage with their consumers. Triple-digit? Social Media.

Digital Marketing 134

Digital Marketing Marketing Marketers User-Generated 134

Digital Marketer

APRIL 30, 2024

It helps you categorize and optimize your marketing efforts. To help you out, I’ve compiled nine ways brands use a tagging strategy to create an impactful marketing campaign. How Brands Use a Tagging Strategy Tagging involves using keywords or labels to categorize and organize content, products, or customer data.

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Transform User-Generated Influencer Marketing Marketing 91

Adobe Experience Cloud Blog

FEBRUARY 15, 2019

Do your front-line employees, like customer service representatives and salespeople, know how to communicate your brand story? Most marketers laugh when they hear this question because they don’t have a high degree of confidence. There are plenty of seemingly valid reasons marketing teams fail to focus on internal branding.

Branding 134

Branding Thought Leadership Customer Acquisition Marketing 134

Adobe Experience Cloud Blog

JULY 15, 2013

Want to learn more about how financial services can leverage digital marketing techniques? Check out our brand new ebook Don’t Get Left Behind: The Rise of Digital Marketing in Financial Services. Modern Marketing'

Digital Marketing 134

Digital Marketing Thought Leadership eBook Analytics 134

Adobe Experience Cloud Blog

MAY 29, 2019

More specifically, you have to consider which digital marketing channels you should be prioritizing. Maintaining a consistent stream of high-quality content on social media—including things like special offers, polls, surveys, and discounts codes—can have a strong impact on your brand image. Advertising—A reinvented classic.

Digital Marketing 48

Digital Marketing Thought Leadership Marketing Marketers 48

Exposure Ninja

NOVEMBER 3, 2023

Thought Leadership By offering problem-solving content, businesses can position themselves as experts and thought leaders in their industry and build trust with their audience. We’ll go into more detail about thought leadership later in this guide. Is your digital marketing underperforming ?

Thought Leadership 52

Thought Leadership Whitepaper Customer Journey Digital Marketing 52

Marketing Insider Group

JANUARY 31, 2023

Here’s what you need to know to review and select a marketing agency that’s guaranteed to grow your business. 7 Ways To Review Your Marketing Agency’s Capabilities A successful digital marketing strategy increases lead generation , sales revenue, brand awareness and website traffic.

Thought Leadership 110

Thought Leadership Digital Marketing Marketing Marketers 110

Adobe Experience Cloud Blog

JUNE 11, 2014

But, according to Experian’s 2013 Digital Marketer report, “fewer than 10% of brands are executing true cross-channel communications informed by one view of the customer.” That means that there’s a huge opportunity to increase relevancy for marketers. Is the future of digital marketing here?

Digital Marketing 134

Digital Marketing Customer Journey CRM Retail 134

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

Author: Ellen Gomes As digital technology continues to expand and mature, digital advertising strategies are evolving to keep up. From social, to search, to big data, the opportunities for marketers today are endless. Brands are also using video ads on Snapchat and Instagram to reach their audience.

Digital Marketing 98

Digital Marketing Marketing Strategy Thought Leadership Advertising 98

Adobe Experience Cloud Blog

APRIL 6, 2020

They extend the core capabilities of our software with key functionality and extensions spanning customer support, payments & security, marketing automation, accounting & finance, shipping & fulfillment and beyond. Vaimo’s thought leadership, strategy, and services were key to fueling growth for many of our commerce customers.

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Thought Leadership B2C Finance Shipping 132

Adobe Experience Cloud Blog

FEBRUARY 24, 2020

Marketing needs to match or better this. Brand matters. Always, and regardless of what market and business you’re in. I will make a distinction here between when brand matters because the customer price and convenience often matter more. Imagine you’re a tire brand like Continental or Michelin. It’s still true.

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Thought Leadership Marketing Marketers Price 172

Set Up

MAY 16, 2024

Q5 | What brand do you admire? From digital development to technology, HDMI design, and human-machine interface, Apple's holistic approach and dedication to consumers that is evident in every aspect of their product development left an impression on Jackson. Q6 | Tell us about an impactful marketing campaign.

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CMO Transform Thought Leadership Energy 59

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Surely, it will be a year filled with innovation and creativity as technology brands worldwide strive to stay competitive in a rapidly changing landscape. Operationalizing a brand advocacy program.

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Marketing Strategy Whitepaper Key Performance Indicator Analytics 135

Adobe Experience Cloud Blog

JUNE 5, 2013

Opportunity – Firms need to overhaul their marketing to target clients much earlier in their decision making process (buying cycle): the point in time when people are still unaware of financial services products. By creating thought leadership, marketers will have an easier time building up their social profiles.

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Digital Marketing Telemarketing Thought Leadership Direct Mail 134