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Email Marketing for Hotels — How to Get It Right

Hubspot Marketing

The hospitality industry faces a number of obstacles and opportunities in regard to marketing, with one of the greatest puzzles being email marketing. From budget accommodations offering a port in a storm to luxury hotels offering bucket-list experiences, hotels have a lot to gain by leveraging email marketing successfully.

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The ethics of AI-powered marketing technology

Martech

How can marketers balance innovation and privacy? The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products.

Law 121
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Data Privacy Changes: A Must-Read Guide for Marketing Agencies

Customers.ai

The email spam filter updates by Google and Yahoo mean that marketing agencies are now contending with stricter criteria for inbox placement. Messages that may have once sailed smoothly into the inbox are now subject to heightened scrutiny and email marketing agencies are going to have to be aware.

Law 100
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Why SMS Marketing Should be Part of your Digital Strategy in 2023 & How to Make it Work

Digital Marketer

Customers do not have to download any app, put up with the noise on social media, or scroll through several emails to interact with your brand. This is more reason to make SMS marketing part of your digital strategy. Works very well with email marketing. Send personalized marketing messages at scale.

Law 81
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Why Building an Email List is Important in 2023

Sachs Marketing Group

An email list is a collection of email addresses that a business can leverage to send informative and promotional content. These addresses often belong to customers, prospects, or anyone who has shown interest in your brand or service. You Own Your Email List Unlike social media followers, you truly own your email list.

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Data Privacy Changes: A Must-Read Guide for Marketing Agencies

Customers.ai

The email spam filter updates by Google and Yahoo mean that marketing agencies are now contending with stricter criteria for inbox placement. Messages that may have once sailed smoothly into the inbox are now subject to heightened scrutiny and email marketing agencies are going to have to be aware.

Law 56
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A Beginner’s Guide To AI in Marketing: Everything You Need To Know

SocialPilot

AI marketing or artificial intelligence marketing refers to using AI models to improve marketing strategies and campaigns. Generative AI can analyze large amounts of data to identify patterns, predict consumer behavior, personalize content, optimize ad placements, and automate email marketing and customer service tasks.