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Why a High Performing Product Marketing Team Is the Key to Growth

Adobe Experience Cloud Blog

What does product marketing do? Having built and led worldwide product marketing teams for over a decade, the question I most often got from employees across the business was, “what is it your team does again?”. The best description I’ve seen of product marketing’s value to a business comes from Google.

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Your SEO strategy checklist for 2024

Search Engine Land

Gain insight into potential strategic moves, new products, markets, audiences and pivots. A strategy refresh is a great time to consider the SEO technical health in general, looking at what stands out as opportunities to tackle this year. Benchmark this against some of the core competitors so you have a baseline.

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30 Experts Identify Biggest Mistakes in Content Marketing

Content Marketing Institute

The example I highlighted is not isolated, most brands go into channels to sell from them instead of digging deeper to become part of the culture. Most brands go into #socialmedia channels to sell, not to become part of culture. Ali Wert , content marketing manager, Frontline Education. Mark Masters , owner, The ID Group.

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6 Questions for Inspirational Women in Marketing | Part 10 | Agency Feature

Set Up

When “apps” were created, they used design and art to drive the narrative for the user through the interface, and social media forever changed the way brands and humans interacted by engaging in two way creative rather than pushing out messages. Eventually, I joined a PR agency. I joined Three Five Two to run Growth Marketing.

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8 Ways to Get Executive Buy-In for Larger Email Marketing Budgets, Besides ROI

Litmus

The overall health of the business The second most frequently used determining factor of email budget is the business’s overall health, with a little more than a third of the votes. Kristin Naragon, Director of Product Marketing at Adobe Campaign , agrees that email needs to de-silo.

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9 AI Tools to Streamline Your Social Media Strategy

Hubspot Marketing

As you focus on some of the more mundane tasks related to social media, you might find that you're losing valuable time that you could use to plan out enticing multimedia campaigns or work on bigger, more productive marketing projects. And, they're actually somewhat affordable to implement.

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The Best Marketing Jobs and Careers for You to Pursue in 2023 (BIR NNP)

Hubspot Marketing

Do you like the creative side of marketing, or do you like working with numbers and analytics? Does promoting a single product excite you, or would you prefer to work on overall brand awareness? Lastly, internships are valuable currency in today’s job market. They act as chief advocate and strategist for that product.