Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. A number of geopolitical, social, economic and health events have triggered a distinct rise in consumer activism. What are brand values? Why it’s important to have and share your brand’s values.

Branding 129

Branding Communications Health PR 129

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Branding 130

Branding Transform Thought Leadership Advertising 130

Search Engine Land

AUGUST 16, 2023

A celebrity shares their personal experience with a health issue your charity supports. So I also checked in with our PR expert, Michelle Garrett of Garrett Public Relations, to get her perspective and ideas. And in the past, we’ve caught publicity issues with Google Alerts that PR teams have missed. SUBSCRIBE See terms.

PR 90

PR Health Law Advertising 90

Sprout Social

AUGUST 31, 2023

Though the idea might seem infeasible for many social marketers, the L.L.Bean team went “off the grid” for the second year in a row this May in honor of Mental Health Awareness Month. This initiative was prompted by the desire to embody their brand values, and look out for the well-being of their employees.

Health 118

Health PR Branding Customer 118

Adams & Knight Marketing

APRIL 26, 2021

At MNI, he gained extensive experience working with an array of leading CPG, healthcare, financial services, and travel brands — including Hood, Keurig, Equifax, Mercy Health, Aurora Health, Michigan Tourism and Wyoming Tourism.

Health 130

Health PR Analytics Influencer Marketing 130

Search Engine Land

SEPTEMBER 6, 2023

Outreach uses tactics from influencer marketing and digital PR to secure links. Dig deeper: Digital PR vs. manual link building: Adapting to the modern search landscape 3. Passive PR You can get these links by answering requests for sources or experts. Outreach-based links Link building outreach is a proactive method.

PR 132

PR SEO Health Influencer Marketing 132

Search Engine Land

MARCH 26, 2024

However, many brands underestimate the importance of dedicated landing pages for their app when it comes to ASO. These brands miss out on the benefits of creating a dedicated app landing page. Own your branded SERP results An app landing page gives you another owned asset that can take up valuable SERP real estate for branded queries.

SEO 90

SEO Real Estate PR Health 90

Moz

JULY 26, 2020

There are so many benefits to this combination of content marketing and digital PR, and I’ll walk through what you can realistically expect, and feature examples and data from our experience working with Porch.com. Every time your brand is mentioned, you’re upping your brand awareness. Short-term benefits.

PR 71

PR Content Marketing Health Marketing 71

Search Engine Land

FEBRUARY 2, 2024

“Advertising spend in podcasting is predicted to more than double over the next year, with big brands looking to invest it’s the perfect time to start a podcast for your business. Competition will never be this low again,” said Fiona Fraser, Director of Pow PR and podcast expert. It’s not just about getting the big names on.

SEO 109

SEO PR Entertainment Health 109

Sprout Social

AUGUST 9, 2023

As a CEO you rely on metrics like stock price, profit margins and revenue growth to monitor the health of your business. With this impactful data on-hand, businesses can improve brand reputation, predict trends, differentiate from competitors and carve out a market niche. Take Airbnb. airbnb the @barbie dreamhouse is back on airbnb.

PR 78

PR Health Analytics Price 78

Search Engine Land

OCTOBER 16, 2023

How NP Digital increased Adobe Substance 3D non-branded traffic by 494%. How NP Digital increased Adobe Substance 3D non-branded traffic by 494%. Million Via SEO Migration strategy for the win.

Transform 133

Transform Non-Profit Health SEO 133

Search Engine Land

JANUARY 10, 2024

A strategy refresh is a great time to consider the SEO technical health in general, looking at what stands out as opportunities to tackle this year. Dig deeper: What to look for in a technical SEO audit Digital PR: Why will your target publications want to talk about your business in 2024?

SEO 136

SEO PR Customer Journey Health 136

Search Engine Land

NOVEMBER 8, 2022

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. In this article, I will share some of the core principles of brand marketing and how they may be reflected in criteria that can positively demonstrate expertise, authoritativeness and trustworthiness.

Branding 93

Branding Non-Profit Real Estate Transform 93

Sprout Social

MARCH 9, 2023

In a world of information overload, corporate communications is your way to expand your reach and build your brand. We also included examples from brands to inspire your strategy. An effective communications strategy helps brands deliver on a compelling narrative that captures and deepens customer loyalty.

Communications 112

Communications PR Key Performance Indicator Thought Leadership 112

Buffer Marketing

MARCH 26, 2024

Within a few days of filming random clips, I had the perfect opportunity to use some of them when I stumbled upon a trending TikTok audio : @itsmekirsti I started doing it for my physical health. I kept doing it for my mental health. Exercise might no longer be a part of my career, but it’s still a huge part of my life.

Health 95

Health Social Media Marketing PR Energy 95

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

Marketing Strategy 104

Marketing Strategy Manufacturing PR Marketing 104

Search Engine Land

MAY 22, 2023

Fields: SaaS/Software, finance/fintech, ecommerce, health and wellness and many more. BlueTree BlueTree specializes in digital PR for SaaS and technology companies. They aim to outrank competitors through content gap analyses, URL analyses, and link reclamation for brand mentions. Fields: SaaS and technology companies.

Real Estate 86

Real Estate Finance Price Health 86

Duct Tape Marketing

OCTOBER 3, 2014

The Ultimate Tutorial to Add Inbound Marketing Into Your PR Strategy written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Inbound marketing has become a popular strategy for a number of things including for being the best startup PR strategy. photo credit: Gavin Llewellyn via photopin.

Inbound Marketing 68

Inbound Marketing PR Thought Leadership Health 68

Buffer Marketing

JANUARY 19, 2024

It would be challenging to compete with influencers and larger brands when it comes to fueling new customer discovery. We utilize many of the traditional growth channels: organic social, paid ads, influencers and affiliates, and PR. This isn’t to say I don’t do any top-of-the-funnel marketing.

Email Marketing 96

Email Marketing Customer Acquisition PR Health 96

Hootsuite

SEPTEMBER 16, 2022

Under Bestseller’s corporate umbrella falls fashion brands like Jack & Jones, Vera Moda, and ONLY. On top of a large number of stores, Bestseller has a broad customer base spread across brands. She speaks to users with a warm voice from a smiling avatar, which is in line with Lemonade’s brand.

PR 96

PR Whitepaper eCommerce Retail 96

Hubspot Marketing

JUNE 13, 2019

Press releases are important for increasing your brand awareness and helping your public relations (PR). Keep reading to learn how you can properly create, pitch, and distribute a press release for optimal brand awareness. That way, you’re positioning your brand in front of a wider audience. Enter: The press release.

PR 135

PR SEO Analytics Price 135

Buffer Marketing

JANUARY 19, 2024

It would be challenging to compete with influencers and larger brands when it comes to fueling new customer discovery. We utilize many of the traditional growth channels: organic social, paid ads, influencers and affiliates, and PR. This isn’t to say I don’t do any top-of-the-funnel marketing.

Email Marketing 68

Email Marketing Customer Acquisition PR Health 68

Exposure Ninja

MAY 26, 2023

Your money or your life refers to website content related to finances or health. Digital PR Before we get into that, it’s important to note that there are things you can do outside of search to increase awareness of your brand — the main being digital PR. What is Your Money or Your Life (YMYL)?

PR 98

PR User-Generated Marketing Marketers 98

Sprout Social

OCTOBER 11, 2022

Adjusting content or moderating online conversations can make or break a brand. Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. As is understanding the stakes your brand has in significant cultural moments. Moderation helps protect your brand image.

User-Generated 114

User-Generated Communications PR Health 114

The Next CMO

MAY 26, 2022

in medical device, digital health or Health IT) along with success? Do they have the right expertise, networks, and approach to help win new customers, keep them happy, and make them long-term advocates of your brand? Can they demonstrate industry expertise (e.g., Are they problem solvers or problem makers?

CMO 52

CMO Health PR Customer 52

Sprout Social

APRIL 26, 2022

Communications professionals are increasingly involved with managing brand and corporate identity. The NAACP’s social and PR teams work together with their CEO to create “Tweetments” that serve as official public statements and strengthen relationships with journalists. Improve brand health? Set goals and a timeline.

Communications 86

Communications Thought Leadership PR Health 86

Hubspot Marketing

NOVEMBER 8, 2023

They enable consumers to get up close and personal with their favorite brands, driving awareness and interest in the process. Immersive Experience I like physical spaces because they give customers the opportunity to see, feel, and experience your brand. Sure, it's all about your brand, but your brand is for them.

COS 102

COS Food Transform Direct Mail 102

Econsultancy

DECEMBER 1, 2021

Electronics company Philips has partnered with Movember to support its mission to improve men’s health, whether that be mental health and suicide prevention or awareness of common cancers. Renowned charity Women’s Aid has released a brand-new campaign called Spot The Abuse. ASOSChaosToCalm #inspo #ad.

Gen Z 52

Gen Z Health Retail Millennials 52

Sprout Social

FEBRUARY 5, 2020

Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Sales teams can use social media listening tools to conduct research on prospects’ industry, brand and competitors. What power!

PR 93

PR Manufacturing Food Place 93

Buffer Marketing

JULY 13, 2022

Negative comments and reactions on your social media are standard and almost expected whether you're a brand or an individual. Poor handling can hurt you and your brand and turn customers away. Always address negative comments about you or your brand Should you address every comment you receive? We think so.

Communications 112

Communications PR CMO Health 112

Neil Patel

FEBRUARY 11, 2021

Consumers are attracted to brands that promote sustainability, environmental causes, and social responsibility. Not surprisingly, we’re drawn to brands that bring some good into the world. Promoting good causes and following marketing ethics can help your brand attract much-needed attention and drive ROI for paid ads.

Marketing Ethics 131

Marketing Ethics Food Marketing Marketers 131

Hootsuite

OCTOBER 21, 2020

Little wonder nearly every marketing team uses social media and nearly two-thirds of PR and communications teams do — far more than other parts of the organization. Even today, in the face of declining organic reach, every top brand posts to social at least some of the time.). But for many customers, social media defines your brand.

Transform 137

Transform Communications PR Promotion 137

Rock Content

MAY 26, 2020

Unfortunately, what we’re facing is unlikely to be a typical recession: in fact, it will be the first health-driven recession of modern times. But this was much the same in 2008, and it was the brands that held their nerve — and share of voice — that bounced back strongly when recovery came. points of market share gain.

Non-Profit 84

Non-Profit PR B2C Promotion 84

Hootsuite

SEPTEMBER 6, 2023

List what brands you’ve worked with, which platforms you’ve used, and brief details about their followings. If you can throw in a concrete, numerical achievement (for example, “I increased this brand’s Instagram follower count by 5%,” or “I doubled engagement rate on TikTok for this brand in three months”), even better.

Management 102

Management Social Media Marketing Communications Analytics 102

Marketing Insider Group

JUNE 29, 2020

In fact, many of the companies who gained market share and grew awareness during these past few months, did so because they communicated about staying connected and not about themselves or their brand. Mary Stanhope, CMO of Unitas Global, said the health and safety of family members is the top priority. “In

CMO 134

CMO Marketing Marketers Health 134

Moz

DECEMBER 12, 2019

We were inspired to revisit this classic Whiteboard Friday by our brand-new Mini Guide to SEO Reporting ! You miss out on PR opportunities. Another thing, you miss out on PR opportunities. If we're not getting that from our clients, then we miss out on all those really, really cool PR opportunities. Hop to the Mini Guide.

SEO 63

SEO PR Transform Health 63

Neil Patel

NOVEMBER 25, 2020

Think about some big-brand rivalries and preferences will surface in your mind. How do you feel when you look at this major brand comparison? Here’s another common one that has people divided, sometimes within the same family: And then there’s this brand rivalry we know all too well. Though we’ve gotten pretty close.

Marketing 145

Marketing Marketers Health Manufacturing 145