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Becoming a world-class PPC ad buyer: 8 key lessons

Search Engine Land

This article delves into personal experiences and industry insights, offering a comprehensive guide to mastering the art of ad buying. Observing nature and analyzing different industries and everyday experiences can provide insights into consumer behavior and new marketing strategies.

Finance 108
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Corporate Blog as a Powerful Marketing Tool

Rock Content

For this, you’ll need to create a content marketing strategy that includes all the factors required to ensure it succeeds. While only you can decide whether creating one is right for your business, from a marketing standpoint, a corporate blog is a priority for your inbound marketing strategy.

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How To Increase Your Website’s Engaged Sessions per User

Exposure Ninja

There are several strategies you can use to get visitors to return to your site. Killer Email Marketing Strategy. Once you have someone on your mailing list, you have the opportunity to entice them back to your website with previews of awesome new content, sales, new products and more. Building Your Email List.

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Q&A:The future of display advertising

Bannerflow

Additionally, marketers must not rely exclusively on display but keep it as a fundamental part of a good online marketing mix. A marketing mix which might now include video, programmatic audio, podcasts, SEM, paid social, branded media and influencer marketing. Kevin Lee: Data informs the creative.

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The future of display advertising: Martech webinar

Bannerflow

These are the key conclusions reached in Bannerflow’s recent webinar with Martech: The future of display advertising: New marketing strategies to boost results. Display advertising spend is still growing, and it remains a central part of many companies digital marketing strategy. Priorities of today’s CMO.

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4 Key Marketing Trends For 2021

Bannerflow

The new marketing trends emerging for 2021 are evolving to align with the imposed adjustments of the ongoing COVID-19 pandemic. For the marketing industry, however, it’s not just been required to contend with COVID-19. They expect personalisation and seamless experiences with a brand. Further adoption of AI.

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How Saxo Bank transformed its display advertising

Bannerflow

We spoke to Mads Cramer, Global Head of Brand, Content and Design at Saxo Bank about how he and his team have found success within display advertising. How have your digital marketing processes changed? There we call ourselves Saxo Markets and are an online broker. The same goes for our branding and translations as well.