Martech

NOVEMBER 2, 2021

. “There’s really just thousands of technologies that solve very specific pains, and I think that’s a really positive thing that that tech exists to be able to solve very niche problems.” ” More technology options aren’t enough to transform marketing operations teams.

Transform 126

Transform Marketing Automation Platform Marketing Marketers 126

Martech

OCTOBER 7, 2021

In order to manage a successful digital transformation, marketing leaders have to assemble the team and technologies that will deliver the end goal, according to Michael McCune, Senior Director at Gartner, who spoke at our recent MarTech conference about the key components to the always-on marketing machine.

Transform 93

Transform Marketing Marketers Analytics 93

Martech

MAY 13, 2022

Mobile marketing covers a wide variety of digital marketing tactics, technology, and strategies that focus on reaching people on their mobile devices (but mostly their smartphones). Mobile marketing is important because nearly 84% of the global population owns a smartphone. billion people.

Transform 119

Transform Gen Z Shoppers Retail 119

Martech

JANUARY 3, 2022

The mission of these types of marketing operations organizations is to improve the efficiency and effectiveness of marketing through people, process, technology and data so that marketing can achieve operational goals, according to Pedowitz Group’s Debbie Qaqush. Snapshot: Marketing automation.

Transform 119

Transform Marketing Automation Platform CMO Marketing 119

Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. How a CRM platform helps sales and marketing teams collaborate effectively.

CRM 96

CRM Finance Marketing Marketers 96

Adobe Experience Cloud Blog

APRIL 29, 2016

Author: Joe Paone It’s no secret that the financial services industry has been going through a transformation in recent years. This shift in focus applies to marketers across all verticals, as buyers have higher expectations and are harder to win over without having personalized conversations.

Whitepaper 91

Whitepaper Thought Leadership CRM Marketing Automation Platform 91

Marketing Insider Group

JUNE 15, 2020

This is where you see the people who are building web sites and applications and creating new offerings, I think of them as “market makers”, and they are actually creating these new technology offerings for an external audience then building them internally. A: That is a great question!

Transform 105

Transform Law Marketing Marketers 105