Adobe Experience Cloud Blog

MAY 2, 2013

Executives are demanding that marketers prove ROI from their investments. To reach and engage prospects and measure effectiveness, it’s critical that marketers leverage trends and new technology. Use the right technology. I can’t talk about modern marketing and not talk about technology.

Marketing Automation Platform 134

Marketing Automation Platform New Technology Marketing Marketers 134

Martech

JANUARY 3, 2022

The mission of these types of marketing operations organizations is to improve the efficiency and effectiveness of marketing through people, process, technology and data so that marketing can achieve operational goals, according to Pedowitz Group’s Debbie Qaqush. Snapshot: Marketing automation.

Transform 120

Transform Marketing Automation Platform CMO Marketing 120

Martech

OCTOBER 7, 2021

We need to see the impact with respect to customer lifetime value and brand relevancy. To do that well, and to guide each component of the machine, we need marketing data and analytics. Snapshot: Marketing automation. For today’s marketers, automation platforms are often the center of the marketing stack.

Transform 106

Transform Marketing Marketers Analytics 106

Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. How a CRM platform helps sales and marketing teams collaborate effectively.

CRM 98

CRM Finance Marketing Marketers 98

Adobe Experience Cloud Blog

APRIL 29, 2016

This shift in focus applies to marketers across all verticals, as buyers have higher expectations and are harder to win over without having personalized conversations. Gone are the days where a print ad strategy was all you needed to acquire new customers and keep your brand top-of-mind.

Whitepaper 91

Whitepaper Thought Leadership CRM Marketing Automation Platform 91

Martech

FEBRUARY 19, 2024

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. Marketing automation platforms help operationalize data on prospects and customers. User adoption Change is hard for many people.

CRM 110

CRM Customer Journey Key Performance Indicator Marketing Automation Platform 110

Martech

SEPTEMBER 22, 2021

Camuso says marketers employing an always-on marketing strategy need help through some kind of “centralized brain”, more specifically an AI-driven platform that allows for personalized messaging on various marketing channels. Does ‘always-on’ marketing improve customer experiences?

Customer 119

Customer Marketing Automation Platform Marketing Marketers 119

Adobe Experience Cloud Blog

SEPTEMBER 6, 2016

A marketing automation platform will allow you to track their activity to understand their buyer’s journey, but asking them directly doesn’t hurt either if you do it the right way. Innovative B2B marketers are using surveys as the perfect complement to lead forms. That’s where surveys come in.

Marketing Automation Platform 94

Marketing Automation Platform Thought Leadership Customer loyalty New Technology 94

Marketing Insider Group

JUNE 15, 2020

This is where you see the people who are building web sites and applications and creating new offerings, I think of them as “market makers”, and they are actually creating these new technology offerings for an external audience then building them internally.

Transform 107

Transform Law Marketing Marketers 107

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Acquia targets mid-market and enterprise businesses, and several of its most notable marketing automation customers are Shake Shack, Lids, ParkNow and Applause.

Marketing Automation Platform 120

Marketing Automation Platform CRM Manufacturing B2C 120

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Your brand presence gets bigger and more impactful. More attention on your brand.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145