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IRL takeovers: Influencers are reshaping live brand activations and events

Sprout Social

They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing. Were seeing influencers as red carpet correspondents at major award shows, participating in exclusive brand trips , hosting pop-up shops and much more.

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What Is Digital Content? I Asked Experts What to Expect From It in 2025 — Here’s What They Said

Hubspot Marketing

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. Depending on your goals and the platform, this could mean analyzing the clicks, views, and leads generated or likes, shares, and comments.

Tentpole 120
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How to Use LinkedIn Hashtags for Maximum Impact in 2025

SocialPilot

With more users joining the platform every day, the competition for attention is fiercer than ever, and therefore, organic reach continues to decline for individual creators and brands. Free AI LinkedIn Hashtag Generator Get tailored LinkedIn hashtags that amplify your reach and boost professional engagement.

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IAB NewFronts rings in the age of digital video dominance

Martech

The picture is coming together where always-connected consumers can watch more of what they want, where they want, while brands remain present in an unobtrusive way. Users describe their ideal audience and audience attributes, and the tool pulls up relevant audience segments reachable through DV360.

Tentpole 114