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The Ins-and-Outs of Content Optimization, Straight From a Marketer

Hubspot Marketing

I review software and often find in my updates that the pricing or feature lists have changed. Three tools that I recommend for content optimization are HubSpot , Clearscope , and Dashword. In Clearscope and Dashword, you enter your primary keyword and search intent and copy/paste the original draft into the program.

SEO 115
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Content length, depth and SEO: Everything you need to know in 2025

Search Engine Land

In that same correlation study, Backlinko found that their subset of analyzed pages had a direct correlation to higher rankings the higher the “content score” from Clearscope. My process for understanding content depth looks to reduce that dependency a bit by changing what we review first. Your content should absolutely be in-depth.

SEO 116
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Information Gain: How Top Content Leaders Win at SEO

Backlinko

To explore the concept in depth, check out these articles by Animalz and Clearscope. Nisha applies information gain through: Extensive research Rigorous testing Visual storytelling Time investment Let’s review her approach. Consider not reviewing competing content. They’ve nailed the theory. Stay in your lane.

SEO 103
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How to Write a Blog Post: A Full Breakdown of How We Do it at Buffer

Buffer Marketing

Refine through self- and peer-edits We run a peer-editing system where each member of the Content team reviews each other’s work. But before sending the article off to my colleagues for review, I run a perfunctory check through Grammarly, for which we have a team subscription.

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Implementing AI in Your Marketing Tech Stack — Expert Tips and Tricks You Need to Know

Hubspot Marketing

I caught up with Irina Maltseva, the Growth Lead at Aura, and she gave me the scoop on how AI is helping her out: AI tools like AI Content Helper by Ahrefs and Clearscope have seriously sped up marketing tasks, especially SEO and content creation. It monitors social media and online reviews to gauge brand perception.

Transform 119
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29 Budget-Friendly Digital Marketing Tools for Small Businesses (+ Free Options)

Buffer Marketing

The good stuff: Monitor mentions of your brand, competitors, or relevant keywords across social media, review sites, and the entire web. I used Buzzstream to track brand features and outreach of all kinds, including those with media, bloggers, product review sites, influencers, and affiliates. Pricing : Free plan available.

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How to conduct a website audit (with actionable next steps)

Welcome Software

Over the course of a content audit, you’ll be taking a close look at individual pieces of content on your website and reviewing both the quality and conversions from content. Assess your content quality Review content for relevance, engagement, and alignment with your audience’s needs.

COS 52