Litmus

OCTOBER 5, 2021

Businesses need CMOs more than ever before, but the role of the CMO itself has changed. Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. The evolution of the CMO.

CMO 98

CMO Transform B2C Marketing 98

Set Up

MARCH 19, 2024

Featured Leaders: Paige Farrow | Former Senior Director of Brand, Creative, & Social Strategy at NAPA Auto Parts Tiffany Grinstead | Vice President-Personal Lines Marketing at Nationwide Mary Beth Sharp | Vice President Marketing at Pratt Industries, Inc. Teri Otte | Vice President of Global Marketing at Neogen Corporation 1.

Transform 105

Transform PR Marketing Marketers 105

Litmus

MARCH 13, 2020

In a digital and mobile world, email is the most personal way to communicate with your subscribers. Unlike other marketing channels, like paid social or SEM, when it comes to email, your customers are specifically opting-in to receive your communications. Put email the center of your overall marketing programs mix.

Customer 85

Customer Transform CMO Communications 85

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. And use these insights to tell a story. Outcomes-based Metrics are key.

Transform 91

Transform Thought Leadership Marketing Marketers 91

Welcome Software

MARCH 15, 2022

The findings not only confirm the looks of the evolving marketing landscape that we have witnessed with hundreds of our customers but also throw some fresh and rather keen insights into the mix. Size: Enterprise & Mid-Market? Least challenging : Communication (49%) / Accessing SMEs (47%). Who was targeted?

Transform 52

Transform Marketing Marketers CMO 52

Bannerflow

JULY 16, 2019

In-house marketing is transforming the industry. It’s also a leader for in-house marketing. Interview with Elin Svahn, Global Marketing Manager and Head of Brand Studio at Klarna. Since Elin Svahn started working at Klarna, she has overseen a rapid shift in how their internal marketing works.

Transform 45

Transform Global Marketing Copywriting PR 45

Unbounce

JULY 14, 2023

Episode 4: AI for Data Geeks [00:00:00] Pete: Hey, marketers! Welcome to Unprompted, a podcast about AI marketing and you. I’m Pete Housley, CMO of Unbounce. You lead complete and total digital transformations, even at the enterprise level. This is our fourth episode and we are starting to get deep into things.

Transform 52

Transform Marketing Marketers CRM 52